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Archive for August 9th, 2010

Mimi has been after me to change the name of my blog. So starting today, with the launch of TBD, my blog becomes The Buttry Diary.

I’m still hopeful that many news organizations, including TBD, find and demonstrate the value of the Complete Community Connection. Pursuing the Complete Community Connection was the right title for this blog when I adopted the title last year. And I’ll be pursuing the innovation ideas that started there in my role with TBD. But I’m ready to move to a new blog name and I like the initials of this one.

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I remember fondly the first time I felt the excitement of launching a new product. Memories have flooded back as I have spent the last six months preparing for today’s launch of TBD.

Hometown was going to provide a new business model for the Des Moines Register. I had the odd title of “launch editor.” I wasn’t going to be part of the permanent staff, but I was in charge of sending the product into orbit.

The Register was a dying breed in an industry that was prospering (sort of), but is now declining (some say dying): We were a statewide newspaper. (more…)

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