I’ve written plenty about how foolish newspapers are to think that paywalls are any solution to their problems. I won’t repeat that argument (much) here, but I do want to note how disingenuous the recent announcements of paywalls have been.
For much of my career, one of the most consistent complaints of newspaper editors has been about writers who didn’t get to the point. But three paywall announcements by Gannett newspapers, the Tallahassee Democrat, Greenville News and St. George Spectrum, buried their leads so deep that readers didn’t get to the news until the second screen of the online version. All three announcements waited several paragraphs to get to the point: Starting July 1, online readers will have to pay to read their news. All three announcements spun the news with headlines that were misleading at best: (more…)