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Archive for January 24th, 2010

I was delighted to read the news in a tweet from Carole Tarrant this morning: All APME board members are on Twitter now.

Tarrant, editor of the Roanoke Times, was tweeting from an APME board meeting and reported:

We just surveyed which #apme board members are on Facebook and Twitter. All 27 have accounts on both, I’m happy to report.

I was happy myself and ready to claim a piece of credit. Less than a year ago, I documented how few newsroom leaders were using Twitter, specifically checking the board members of both APME and the American Society of News Editors (then the N in ASNE stood for Newspaper). I could find Twitter accounts last March for only eight APME board members (more, actually, than on the ASNE board). I have been trying to educate colleagues on the value of Twitter for journalists. I led a webinar on Twitter for ASNE shortly afterward.

I almost retweeted what Tarrant had said right away, adding my praise for these busy editors taking the time to master a new tool. But then I paused. I was pretty sure every editor on that board has probably repeated the old journalism cliché: If your mother tells you she loves you, check it out. So I decided to check it out before retweeting Mom’s love for Twitter. I planned to document that newsroom leaders are using Twitter regularly and effectively, and how much their Twitter use has grown since last year. I planned to claim a little success in my Twitter evangelism efforts among newsroom leaders.

My plans didn’t quite work out. Actually, my quick research shows that most APME board members still are not actively engaged with Twitter. In fact, I could not find eight of them on Twitter. Most board members had not tweeted this year. (more…)

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