Whew! Publishers are expecting the plunge in newspaper advertising revenues to level off next year. Maybe now we can stop the bleeding and not feel so much pressure to change.
Or can we?
Alan Mutter wrote yesterday of the publishers’ projections in his Reflections of a Newsosaur blog, asking, What the heck are publishers thinking? He cast doubt on the publishers’ projections, reflected in a survey by Kubas Consultants.
I sarcastically tweeted: “Wonder what these optimistic pubs predicted for 2009,” then went on with whatever I was working on at the time. But I wondered it again today when a couple more people tweeted about Mutter’s blog and the Kubas survey. So I stopped wondering and called up the Kubas report on what the publishers expected for 2009. (more…)