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Archive for April 27th, 2009

This is the 15th part of the personal content section of the Blueprint for the Complete Community Connection. 

Holiday shopping has always been big business for newspapers and television. The Complete Community Connection can make it bigger. (more…)

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This is the 14th part of the personal content section of the Blueprint for the Complete Community Connection.

Reunions are another event that’s big news in small circles that the Complete Community Connection needs to pursue.

Families, graduating classes, military units, fraternities, sororities and other groups need to get web pages or social networks to keep members posted on reunions and other events. When they register an event, prompts will guide them in sending automated emails to members (sponsored by local businesses interested in reaching the kind of group that’s gathering), booking and mapping the venue(s), offering members blocks of room and reservation opportunities. (more…)

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This is the 13th part of the personal content section of the Blueprint for the Complete Community Connection. 

Retirement may not be a fertile market with today’s retirees, who tend to prefer print and broadcast to digital communication. But Baby Boomers are starting to retire and the Complete Community Connection should develop personal-content platforms to serve them.  (more…)

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This is the 12th part of the personal content section of the Blueprint for the Complete Community Connection.

Another life stage where the Complete Community Connection can provide rich content and pursue new revenue opportunities is the empty nest.

We can help empty nesters build maps showing where the children have scattered, so you can click and open windows for each offspring, with information and photos of in-laws, grandchildren, etc. Another map could track the empty nesters’ travels. They could compile wish lists of things to do before they retire, with gift registries so family and friends can use birthdays, holidays and anniversaries to help their dreams come true. When they register, they would fill out their interests, so we can email advice and advertising to help with health, travel, hobbies and financial planning.

Continue reading the Blueprint for the Complete Community Connection with Personal content opportunities: Retirement.

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This is the 11th part of the personal content section of the Blueprint for the Complete Community Connection. 

As I wrote a couple of months ago, illness was a staple of the small-town newspaper where I started in this business. It also is an opportunity for the Complete Community Connection.

When someone is hospitalized or at home recovering from an illness or homebound with an extended or terminal illness, we need to give them a web page (or a part of their existing page) to keep people posted on how they’re doing. They could enter their hospital and the page would automatically post visiting hours. (more…)

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This is the 10th part of the personal content section of the Blueprint for the Complete Community Connection.

The Complete Community Connection should not limit its personal content to the stages of life. We should develop personal content in areas that cross many different ages and stages.

In the community content section, I discussed the possibilities of developing sites used daily (or at least frequently) by drivers and home-owners, as vehicles to strengthen the traditional verticals of homes and cars. The jobs vertical may be harder to develop such a site, but we could present advice and discussion threads on work issues and career planning, a database of average salaries and wages for various jobs in our community, a cost-of-living comparison calculator for relocating workers, etc.

We could start other verticals along the same model, such as health, pets, hobbies and food. These topics can have some general community-type content, such as the current food sections of The Gazette and GazetteOnline. But they need to be personal as well, with people exchanging family recipes (and the personal stories behing them), pet photos and so on.

Continue reading the Blueprint for the Complete Community Connection with Personal content opportunities: Illness.

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 This is the ninth part of the personal content section of the Blueprint for the Complete Community Connection.

Divorce is a life stage that obviously isn’t an opportunity for a celebration site, similar to weddings or graduations.

But it’s a big change when people have lots of jobs to be done and lots of new situations for which local businesses will want to connect with them. We should offer a site providing links (with opportunities for the business or organization to buy enhanced links) to counselors, lawyers, support groups, singles groups, churches, credit counselors.

We also can offer discussion opportunities for people experiencing divorce. We can offer multiple layers, with general content and services for anyone going through divorce and specialized content by gender and circumstances (custodial, non-custodial and joint-custody parents, hostile or amicable divorces, first-timers and multiple divorces).

In addition to the targeted advertising opportunities, this aspect of community connection may provide some lead-generation opportunities for the businesses listed above as well as real estate agents, landlords, car dealers and possibly other businesses who serve people who are starting anew. We might have some email opportunities — a template the divorcing person can use to send the news, along with new contact information, details and whatever, to family, friends and creditors.

Of course, the circumstances of divorce present some situations that might lead to malicious comments online, so in this format, we might reverse our trend to encourage or require identification and encourage or require use of fictitious screen names in discussion forums.

Continue reading the Blueprint for the Complete Community Connection with Personal content opportunities: Jobs, health, pets, food interests.

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