C3’s business services: communication and marketing

This is the third and final part of the business section of the Blueprint for the Complete Community Connection.

In addition to offering advertising and direct sales opportunities at a host of niche and communitywide sites, the Complete Community Connection should offer a wide range of services to businesses of all sizes:

• We can help businesses develop and execute social media strategies.
• We can host their web sites, through iGuide, with ecommerce capabilities directly and throughout our products that reach their target audiences.
• We can provide email marketing services, using our database of people in the community and their contact information, demographics, circumstances and interests. Through our array of content and products, we can offer people opportunities to request information of value to them, so that our email marketing will not be spam that is filtered out or quickly deleted, but valued, welcome messages that get results. We can provide knowledge in the laws of email marketing, to help business customers avoid legal problems and to avoid annoying potential customers.
• We can provide solutions for printing and/or distribution of products for businesses, using Color Web Printers and our newspaper distribution system.
• We can present more small business seminars and other events to teach business people how to take full advantage of the digital marketplace (and teach them how we can handle those opportunities for them).
• We can use the marketing and research expertise of our Audience Development and Marketing department not only to serve our business but to do important jobs for our business customers. 

Continue reading the Blueprint for the Complete Community Connection with C3’s approach to enriched news.

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