This is a vision for transformation of our media company and of media companies in general. A vision like this needs lots of detail and I’ll provide plenty of that in related posts. But most important, it needs a simple proposition — how consumers and business customers will see us:
For consumers, we will be their essential connection to community life — news, information, commerce, social life. Like many Internet users turn first to Google, whatever their need, we want Eastern Iowans to turn first to Gazette Communications, whatever their need. For businesses, we will be their essential connection to customers, often making the sale and collecting the money. We will become the Complete Community Connection.
Our company will provide an interactive, well-organized, easily searched, ever-growing, always updated wealth of community news, information and opportunities on multiple platforms. We need to become the connection to everything people and businesses need to know and do to live and do business in Eastern Iowa. We need to change from producing new material for one-day consumption in the print product or half-hour consumption in the broadcast product to producing new content for this growing community network of information and opportunities.
Tim McGuire of Arizona State University, with whom I shared a draft of this blueprint, cautioned me: “Do not underestimate how scary and how big the concept of moving beyond one-day consumption is.” This may be a scary change for our industry, but these are scary times. I can think of nothing more scary for our industry than failure to reach far enough or change thoroughly enough.
News remains essential to our mission and our identity, but cannot limit our vision. We do need to add to our information content storehouse daily with news and other information, some of it perishable but much of it evergreen. We need to be a portal through which you can easily reach any information or activities in the community. We need to provide a conveniently organized, easily searchable treasure chest of information that feeds multiple products that consumers reach in a variety of ways:
- Through community portals that direct them to useful information.
- Through search.
- Through habitual use of individual products using our content.
- Through direct access to raw content before it is packaged for various products.
- Virally as word spreads about the usefulness of our content, our various products or of the community network we develop.
The details of the Complete Community Connection — C3 — will be determined not by my decree but by the needs of the marketplace and by the creativity and abilities of the staff. In this series of blog posts, I detail my vision to help staff, colleagues, community, company leaders and colleagues in the media to see the possibilities, not to dictate the exact course to follow. I welcome ideas that add to and improve this vision. It will work most effectively when it is our vision, not my vision.
We will reach some people who never read The Gazette or watch KCRG by doing important jobs such as connecting them with people of common interests or helping them find the products and services that help them live their lives. We will serve other people in multiple ways, producing and delivering their morning paper and their evening newscast, providing text news alerts during the day and networking them in the community in a variety of ways.
In many of these categories, our work is to design the digital infrastructure, develop the digital meeting place and promote the product, but the content will be provided by users, businesses and individuals. In other cases, content will be material from our archives or from daily news content that we give evergreen use. We will need to generate considerable new content for some of these products. And where we are relying on content from the community, we will need to invest considerably in curating, editing, monitoring and promoting the content.
In all of these cases, we need to look at mobile opportunities and email opportunities as well as print and web. And we should watch for new opportunities as new technology presents new ways to connect. We should explore every possibility for providing people the news and information they want when they want it, whether that means email, text message, RSS feed, Twitter feed, social media, iPod, game device, GPS device or some other way of interaction. And, of course, print and broadcast will remain key platforms for some of this content for the foreseeable future.
Despite our reduction in staff, this is a vision for a growing media company that eventually will generate new revenue streams to support new jobs.
The C3 will help people form personal connections with our staff and each other similar to the personal connections they feel to Beth Malicki, Bruce Aune and other KCRG anchors. They will feel as if they know people they have never met, ranging from the bloggers they follow to moms or sports fans they connect with through our network. The C3 will form a relationship with its users reminiscent of that possessive feeling readers used to have (and, fortunately, as we’ve seen again and again since the flood, many still have) with “my” newspaper. They tell us with pride or anger that we were “my” paper. Sometimes they would tell us that they didn’t want that kind of content in “my” paper. While that’s an uncomfortable conversation, it’s an ideal business relationship.
In the same way, C3 will be “my” web site, “my” email alert, “my” podcast, “my” text buddy, “my” shopping solution, “my” connection to customers, “my” solution for lots of life’s little and big jobs for individuals and businesses alike. (And yes, still, “my” newspaper.)
This overview introduces a collection of blog posts explaining the Complete Community Connection in detail. Continue reading about the background and concepts of C3:
Then read about the five major categories of C3 content and connection:
- Community content
- Personal content and connection
- Entertainment
- Business connection services
- Enriched news
Start reading about the development of this blueprint. Or jump right into the details on C3’s approach to community content.
Since C3 was published in April 2009, I have published three posts on mobile opportunities that I now consider part of the C3 approach:
- News organizations need mobile-first strategy
- News companies need to help local businesses pursue mobile opportunities
- How news organizations need to change to pursue a mobile-first strategy
To read all three of my mobile-first posts as a pdf with a table of contents:
If you’d rather read a review first to see if this blueprint (it’s long) is worth your time, Mark Potts had lavish praise for the blueprint in his Recovering Journalist blog. Or if you prefer, you can read the blueprint as a pdf:
I discussed C3 in this video for the National Summit on Arts Journalism:
[…] a post from Mark Potts about an interesting experiment in Iowa my brain had a fart of an idea. Or maybe it is just too late again (still adjusting back to the […]
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[…] Steve Buttry Thanks to Mark Potts for his lavish praise on his Recovering Journalist blog for my Blueprint for a Complete Community Connection. I would quote it here, but that would be too immodest even for me. I hope my Gazette colleagues […]
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Steve, so good to see what you are doing. I remember you fondly from the Victims and the Media Program and our lunch together. Your kindness in supplying copies of your stories was greatly appreciated, as were the follow-up phone calls.
I see we are on the same wavelength. I have now retired early to devote my time to Sustainable Farmer (dotcom but now a 501c3) and Lansing Online News. We should talk. Email me at the address I provided. (I will also gladly help you produce a new header for your blog.)
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[…] ellers truer med at tage livet af mediehuset. For The Gazette har lavet en komplet plan – og lagt den offentligt ud til skue til almindelig inspiration. Mediemanden Mark Potts har en glimrende analyse af planen […]
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Steve Buttry’s Blueprint For News Media Companies…
A Blueprint for the Complete Community Connection is exactly what it sounds like. Steve Buttry is editor of The Gazette and GazetteOnline a news source for eastern Iowa, Cedar Rapids, and Iowa City. On his blog he graciously shares his detailed 38pag….
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[…] praise for C3 blueprint By Steve Buttry Bloggers continue to praise my Blueprint for a Complete Community Connection. Michele McLellan calls it ambitious on News Leadership 3.0. Robert Ivan calls it a must-read in […]
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You are lucky man Steve! I would love to find newspaper publisher in Poland, ready to implement fully C3 strategy. Keep fingers crossed for successful development of your project:)
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[…] By Steve Buttry OJR, the Online Journalism Review, invited me to write a guest post about the Blueprint for the Complete Community Connection. Thanks to Robert Niles for the invitation and for posting: How are you going to make money? By […]
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[…] On my blog last week, I published a vision for how media companies can become more essential than ever to our communities, A Blueprint for the Complete Community Connection. […]
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[…] content conductor” of Gazette Communications in Cedar Rapids, Iowa, has published “A blueprint for the Complete Community Connection” as a nine-parter on his blog. More conveniently, you can download the whole thing at […]
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[…] C3 blueprint By Steve Buttry Latest praise (”highly recommended reading”) for the Blueprint for a Complete Community Connection comes from Martin Langeveld at the Nieman Journalism […]
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[…] content conductor” of Gazette Communications in Cedar Rapids, Iowa, has published “A blueprint for the Complete Community Connection” as a nine-parter on his blog. More conveniently, you can download the whole thing at Scribd […]
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[…] But the more I read about it, the more I realize just how deep this goes. Case in point: There this little treatise from Steve Buttry of the American Press Institute. It’s 38 pages in PDF form, but it is a […]
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[…] publishes post on C3 blueprint By Steve Buttry Poynter asked me to write about the Blueprint for the Complete Community Connection, so I sent them a piece, writing about the lessons I have had to unlearn from years working in […]
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[…] More attention for C3 By Steve Buttry Michele McLellan’s News Leadership 3.0 is the latest blog to call attention to the Blueprint for the Complete Community Connection. […]
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[…] June, Steve Buttry had just arrived from API with many of the concepts of his “Blueprint” for a Complete Community Connection, describing the “what” of such a local […]
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[…] the past year or so at Gazette Communications and how we are trying to shape our future. He puts my Blueprint for the Complete Community Connection in conext with current reorganization of our […]
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[…] journalistin Steve Buttryn luotsaama muutos on nimetty kolmeksi C:ksi (Complete Community Connection). 3C:n mallissa mediayhtiöstä tulee alueensa yhteyspaikka KAIKKEEN mitä yhteisön asukkaiden ja […]
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[…] post will share some praise for me and the Blueprint for the Complete Community Connection. Yes, I do enjoy being called a visionary and having people in Finland encouraged to check out my […]
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[…] work keep us from spending energy, money and time pursuing forward-looking solutions. Maybe my Blueprint for the Complete Community Connection isn’t the solution, but it has lots of ideas we should try. Or try Steve Outing’s […]
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You and Steve Outing are the closest so far. Please read the blogger’s perspective.
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[…] about some of these ideas and I think we need way more innovation than them, as I proposed in my Blueprint for the Complete Community Connection. But I’ll concede that some innovative projects that charge for valuable content or […]
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[…] I finally got around to some long-delayed reading today and am currently working through the “Blueprint for Complete Community Connection,” a document that’s been making its way through the journalism world since it was first […]
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[…] work keep us from spending energy, money and time pursuing forward-looking solutions. Maybe my Blueprint for the Complete Community Connection isn’t the solution, but it has lots of ideas we should try. Or try Steve Outing’s membership […]
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[…] werepractically gift-wrapped for them. As if Newspaper Next never happened. As if commerce hubs and C3 and all the interesting, exciting ideas that are practically everywhere today do not […]
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[…] Texas Watchdog, Voice of San Diego and numerous other sites. It’s fascinating to read about C3 and commerce hubs. It’s really […]
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[…] I heartily endorse Mutter’s call for better collection and smarter use of data about customers. And ViewPass might be a great vehicle for the shift to more transactions and lead-generation that is the revenue approach of my Blueprint for the Complete Community Connection. […]
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[…] that is taking the right approach. I still haven’t had the change to read the entirety of Steve Buttry’s epic Complete Community Connection and am wary of plans to create local portal websites, but I believe they understand the need to be […]
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[…] practically gift-wrapped for them. As if Newspaper Nextnever happened. As if commerce hubs and C3 and all the interesting, exciting ideas that are practically everywhere today do not […]
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[…] more about it as I’m writing this) and he agreed. He had been making his way through my Blueprint for the Complete Community Connection and these questions kept nagging him: What if advertisers have discovered that they don’t […]
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[…] In April, as we were wondering what the second quarter held in store, I published my blueprint for a new business model for media companies, the Complete Community Connection. […]
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[…] money is vital to the health of the company). Steve Buttry, our C3 Coach, lays out a detailed blueprint for community connection. O’Reilly also notes some interesting observations on Twitter and what I see as his […]
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[…] News-Sentinel and LodiNews.com, asked some tough questions on Chuck Peters’ C3 blog about the Complete Community Connection concept Chuck and I have been promoting. “The Complete Community Connection vision that you and […]
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[…] I have done my share of lengthy writing. I once wrote a newspaper story that ran 200 inches and my Blueprint for the Complete Community Connection ran 38 pages as a pdf. But I aspire to get to the point occasionally with a nugget of wit or […]
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[…] not a media company that is standing still. We believe we are headed in the right direction with a blueprint for a complete community connection and the leadership to make it […]
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[…] career, life and interests. You also can add links. My profile has links to my blog, to my Blueprint for the Complete Community Connection, to various writing by and about me, to my social network profiles, to blog pages about my […]
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[…] central point of my Blueprint for the Complete Community Connection is that media companies need to change our relationships. We need new relationships with our […]
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[…] Buttry Buttry Blueprint for Complete Community Connection Kristufek Controversy over Tony Snow death blog posts Blog post controversy Readership Institute […]
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[…] Gazette Communications in Iowa seems to be heading in this direction conceptually, in terms of both new approaches to news and new ideas about editors’ roles. (Drop a note in the comments if you know of other news orgs moving in this direction.) […]
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[…] more meaningful services for community businesses. Of course, I provided a link to the part of my C3 Blueprint where I discuss the new revenue approach. I didn’t do this just for self promotion (though […]
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[…] https://stevebuttry.wordpress.com/2009/04/27/a-blueprint-for-the-complete-community-connection/ […]
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[…] will join these four in Thursday’s live chat. I will be discussing my Blueprint for the Complete Community Connection. Most specifically, I will address my belief that we need a new revenue approach, based on […]
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[…] A Blueprint for the Complete Community Connection « Pursuing the Complete Community Connection For consumers, we will be their essential connection to community life — news, information, commerce, social life. Like many Internet users turn first to Google, whatever their need, we want Eastern Iowans to turn first to Gazette Communications, whatever their need. For businesses, we will be their essential connection to customers, often making the sale and collecting the (tags: journalism newspapers socialmedia media future online community newsroom completecommunityconnection futureofnews) […]
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[…] Want to consider something wildly different? Check out my Blueprint for the Complete Community Connection. […]
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[…] the challenges of innovation and the need to develop new business models. I spoke briefly about my Blueprint for the Complete Community Connection. I am pleased that Tim McGuire, who moderated the panel discussion, has included C3 in the syllabus […]
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[…] has received a lot of well-deserved applause for his C3 blueprint, which he shares in detail on a separate WordPress.com blog. It’s a powerful, wide-ranging […]
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[…] and might revisit as part of the effort to rebuild ties with readers. Buttry, referencing his own “C3″ model, imagines community moments like those noted in the locals as gateways for connecting readers with […]
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[…] path in a different direction) by proving your ability in an entrepreneurial venture. Read my Blueprint for the Complete Community Connection to see a possible direction the industry might be headed. Add your own suggestions to the […]
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[…] to National Summit on Arts Journalism By Steve Buttry The video of my explanation of the Complete Community Connection was just shown on the National Summit on Arts Journalism. Excellent production by Anastasia […]
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[…] confess that I did not see this opportunity as quickly as I should have. In looking back through my Blueprint for the Complete Community Connection, I am disappointed that I didn’t stress mobile opportunities more often and in more detail. I […]
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[…] Rapids Gazette – a newspaper whose history of innovative reporting has led editor Steve Buttry to begin a new newspaper model. the model is called C3 and it’s all about communities […]
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[…] for new business models that wouldn’t depend on federal intervention, such as my own Blueprint for the Complete Community Connection, the City University of New York’s New Business Models for News project or Steve […]
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[…] School Press Association in Iowa City. This is the one-page handout. For more, read the full C3 Blueprint (38 pages as a pdf). Here are the slides for my […]
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[…] desire to contribute to that healthy future for journalism drove my development of my Blueprint for the Complete Community Connection, a proposal for a prosperous business model to support strong community journalism organizations. […]
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[…] 17, 2009 Steve Buttry, C3 innovation coach for Gazette Communications, will present on the Complete Community Connection at TCU on November 18 during a workshop put on by the Schieffer School of […]
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[…] model which could provide an alternative to paid content for newspapers. It’s called the Complete Community Connection and it involves making newspapers an integral part of community life. Whatever your opinion may […]
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[…] worked). They should examine and understand efforts to develop new business models (such as my own Complete Community Connection model). They should learn about product development and entrepreneurial journalism. They should […]
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[…] In a previous post, I talked about the concept of free knowledge and the role of the internet in creating a commons out of information. In my opinion, the social function of news has changed. Instead of being the primary way to stay informed and knowledgeable about our world, we now use information and knowledge to engage with one another and create a means by which to communicate. I don’t think that now we’ve become accustomed to frequent status updates and RSS feeds that there is an opportunity to switch back. What Murdoch basically wants to do is get rid of what he believes to be a sort of digital environment where we can bypass traditional modes of access to news and its production. That is, Murdoch wishes to take a firm stance against these rogue digital domains with unrestricted access (read free), or what Steve Buttry calls The Complete Community Connection model. […]
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[…] My Blueprint for the Complete Community Connection proposes a new business model for community media companies (let’s stop calling them newspapers). The core goals: […]
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[…] to be move beyond advertising and embrace new relationships with the community, as described in my blueprint for the Complete Community Connection. That principle is fundamental to mobile-first success. We can’t simply transfer our failing […]
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[…] need to move beyond advertising, as described in the revenue approach of the Complete Community Connection. We need to pursue mobile opportunities, as I have described in recent blog posts. And we […]
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[…] you’ve read this blog much before, you will notice that transactions are key to both my Complete Community Connection business model and my mobile-first […]
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[…] most popular post by far (more than twice as many views as anything else) was my Blueprint for the Complete Community Connection, posted April 27. I proposed a detailed new business model for community news organizations. It […]
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[…] also developed a new vision for community media organizations, the Complete Community Connection. My search for a company interested in implementing the C3 approach brought me to Gazette […]
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[…] still need to free ourselves from the traditional business model. I hope my Blueprint for the Complete Community Connection and mobile-first strategy can provide the recipe for the killer fish tacos and tofu pockets that […]
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[…] Downie/Schudson report and would be a valuable contribution to this discussion. I do think that my Complete Community Connection, if fully implemented, would support a strong accountability journalism operation. I hope someday […]
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[…] a media business has pursued the digital-marketplace revenue approach (part of my Complete Community Connection model) to any serious degree, I am not aware of it. Robert should not lump it in with direct […]
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[…] local newspaper business models for the digital age. In April 2009, he published a blog post titled A Blueprint for the Complete Community Connection, where he laid out his vision for the transformation of media companies for a digital […]
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[…] needs in the marketplace that could be filled by a savvy media company, one willing and able to truly innovate rather than just repainting a burning […]
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[…] leave a comment » Hi, gang. Before Steve Buttry, the newsroom transformation expert from Gazette Communications, comes to class next Tuesday, please read a bit about his ideas: https://stevebuttry.wordpress.com/2009/04/27/a-blueprint-for-the-complete-community-connection […]
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[…] is why media companies need to figure out a prosperous model for digital media. It may not be my Complete Community Connection or mobile-first strategy. But the future is somewhere in those two left-hand columns […]
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[…] A Blueprint for the Complete Community Connection, by Steve Buttry. (With related posts.) Pursing th… […]
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[…] not the most famous voice in journalism. I’ll forgive that they didn’t learn about my Complete Community Connection proposal for a new business model (though that means they overlooked Poynter’s Big Ideas […]
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[…] blog, though our priorities and ideas on how to achieve C3 differed considerably. I published my Blueprint for the Complete Community Connection last April, not long after my role changed. While I was pleased with the external reaction to my C3 […]
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[…] staff, colleagues and I will work to turn some of the ideas I presented here, especially in my Complete Community Connection and mobile-first strategy posts, into real, thriving business […]
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[…] engagement at a new Allbritton online news site in Washington, wrote last year a blueprint for the Complete Community Connection, or C3. His extensive post introduced new business and editorial models for the media to connect […]
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[…] community support. Which got me thinking: how is it that digital news outlets striving for a real community connection talk so little about the investigative journalism that is supposed to safeguard these very […]
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[…] be fitting to use my time on the plane to take a second look at Steve Buttry’s insightful A blueprint for the Complete Community Connection, which most of you guys have probably heard about. Steve wrote the report for The Gazette, saying […]
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[…] June 8, 2010 by Steve Buttry A Belgian “information designer” has offered some thoughtful criticism of my Blueprint for the Complete Community Connection. […]
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[…] Let’s set aside that digital journalism doesn’t have the production and distribution costs of newspapers. Let’s set aside that news media companies have barely started to explore the revenue possibilities of direct sales, local search and other possibilities I explored in explaining the revenue approach of my Blueprint for the Complete Community Connection. […]
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[…] A Blueprint for the Complete Community Connection « Pursuing the Complete Community Connection (tags: journalism innovation businessmodel) […]
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[…] While I still worked for a newspaper, I proposed and worked to achieve a new business model, the Complete Community Connection. C3 was an effort to push newspapers to pursue genuine new revenue streams, rather than trying to […]
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[…] still hopeful that many news organizations, including TBD, find and demonstrate the value of the Complete Community Connection. Pursuing the Complete Community Connection was the right title for this blog when I adopted the […]
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[…] A Blueprint for the Complete Community Connection […]
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[…] can read more elsewhere in this blog in my posts on the Blueprint for the Complete Community Connection, on mobile-first strategy and on resources for journalists using Twitter. The slides are […]
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[…] Just a few familiar names. TBD.com is led by Community Engagement Director Steve Buttry. Obviously this role is a highly strategic one, but it’s not like Buttry hasn’t thought about community engagement! […]
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[…] Blueprint for the Complete Community Connection was an effort to guide the news business toward a new model. As editors, you need to join and lead […]
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[…] I discussed the possibilities for direct sales in my Blueprint for the Complete Community Connection. This is one of the best examples of moving beyond advertising. Two significant sources of […]
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[…] Of course, I will be talking about the Complete Community Connection. […]
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[…] out how to better serve local businesses and connect those businesses to readers is a big part of local news organizations’ hopes and ideas for making money […]
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[…] as much about new business models for journalism this year as I did last year, but two 2009 posts, A Blueprint for the Complete Community Connection and News organizations need mobile-first strategy, remained among my most-read posts this year, […]
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[…] A Blueprint for the Complete Community Connection April 2009 90 comments and 1 Like on WordPress.com, 4 […]
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[…] A Blueprint for the Complete Community Connection […]
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[…] discussed the Complete Community Connection and mobile-first […]
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Thanks for sharing, great thoughts!
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[…] A Blueprint for The Complete Community Connection, by Steve Buttry, including subsections on Revenue Approach, Community Content, Personal Content and Connection, Entertainment, Business Connection Services and Enriched News—Some really interesting thinking from one of our speakers, back when he was running the paper in Cedar Rapids. Quite mind-expanding on different ways to attract readers and revenue. A lot here, but worth wandering through. […]
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[…] A Blueprint for the Complete Community Connection […]
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[…] the must-have driving app for your community. I first outlined this idea two years ago in my Blueprint for the Complete Community Connection. I am not aware that any news organization (or anyone else) has tried it yet. Mutter notes that the […]
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[…] in blogging is no way to build a brand. My brand grew as I took strong positions — favoring a new business model for news, promoting mobile-first strategy, encouraging Twitter use by journalists, opposing paywalls and […]
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[…] tried to describe what a newspaper company needed to become in the first draft of my Blueprint for the Complete Community Connection, which I wrote as a proposal for the second N2 report. Drew decided not to include C3 in the second […]
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[…] finding and reading them. However, my most popular blog post ever (more than 8,000 views), the Blueprint for the Complete Community Connection, appears to have run its course. Now nearly two and a half years old, it got only 36 views last […]
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[…] Complete Community Connection (my blueprint is nearly three years old and parts are surely outdated, but I’m sure other […]
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[…] through a transition from print to digital. If you prefer print, here it is. I did this for my Blueprint for the Complete Community Connection and Mobile-First Strategy blog posts, and was surprised at how many people read the […]
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[…] critical component of the new media landscape. # I have followed Steve Buttry since he developed A Blueprint for the Complete Community Connection. He applies everything we know about the role of a news media in its community. And he generously […]
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[…] community news, and brought up the Complete Community Connection, originally conceptualized by Steve Buttry. The local news website of the future will be the go-to source for all information related to that […]
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[…] verge of becoming the most-read post I’ve ever written, less than a hundred views behind my Blueprint for the Complete Community Connection, published three years ago. The C3 blueprint achieved its traffic by staying popular over time, […]
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[…] post about the 5 W’s of business. It has now become my most-read blog post ever, passing my Blueprint for the Complete Community Connection with more than 9,000 […]
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[…] a longstanding and ethical journalism practice if you’re honest about it. When I published my Blueprint for the Complete Community Connection in 2009, at least three different blogs or sites and the Nieman Reports asked me to write guest […]
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[…] the must-have driving app for your community. I first outlined this idea two years ago in my Blueprint for the Complete Community Connection. I am not aware that any news organization (or anyone else) has tried it yet. Mutter notes that the […]
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[…] and mentioned my idea for a new business model for obituaries (and other life stories) and my Blueprint for the Complete Community Connection, specifically the graduation idea presented […]
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[…] 9.4 percent, the largest decline of my lifetime. By 2008, I bailed on API, wanting to try my own innovation approach at the Cedar Rapids Gazette (and not wanting to continue working for an organization whose future […]
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[…] Here’s 2009 Blueprint for the Complete Community Connection, which brought me into Siberian partnership #russianmedia stevebuttry.wordpress.com/2009/04/27/a-b… […]
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[…] during the year, and e-commerce and transactions (a service I advocated four years ago in my Blueprint for the Complete Community Connection), up 20 percent. The other three “new revenue sources” actually aren’t all that […]
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[…] last month for the New Media in Russia conference, Oksana Silantieva interviewed me about the Complete Community Connection. I told her the concept for a new business model for news remains valid, but the details would need […]
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[…] Gazette), then Transforming the Gaz, then Pursuing the Complete Community Connection (after a blog post that for a couple years was my most-read). I changed it to The Buttry Diary when TBD launched. Even […]
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[…] complete community connection.” You can (and should) read about Steve’s ideas in his Blueprint for the Complete Community Connection as well as his call for a mobile-first strategy. Steve recently left Gazette Communications and […]
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[…] out of the name, so it became “Pursuing the Complete Community Connection,” a nod to my vision for transforming news organizations but a cumbersome title for a […]
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[…] A Blueprint for Complete Community Connection: Steve Buttry […]
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[…] Clayton Christensen would say, that job-to-be-done). We have better ways to do that service now. My Blueprint for the Complete Community Connection was focused on providing services to the community. It’s five-plus years out of date now, but […]
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[…] 2009, I published my Blueprint for the Complete Community Connection, which was as full a stack of business ideas for a newspaper (or other community news organization) […]
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[…] and others in the interview process. (In the interview process, I gave them an early draft of my Blueprint for the Complete Community Connection, which we called C3 for short.) Our visions overlapped considerably and no one else in the […]
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[…] mentioned earlier, the local search and local knowledge sections of my 2009 Blueprint for the Complete Community Connection discussed the value of archives for presenting relevant content and revenue […]
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[…] years ago this week, when I published my Blueprint for the Complete Community Connection, a vision for a different kind of media company, I cited the important of the mobile opportunity in […]
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[…] and Newspaper Next was the primary thrust of my work for most of that time. The first draft of my Blueprint for the Complete Community Connection was written at API and offered for the second N2 report, which was released in 2008. I also wrote a […]
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[…] blogged my Blueprint for the Complete Community Connection, a proposed business model for community media, I invited Tim’s feedback, which was helpful […]
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[…] enough. In 2007 and 2008, while I was still at API, I wrote the first drafts of a plan I called the Complete Community Connection, advocating a more dramatic reinvention of local news organizations. That didn’t become an N2 […]
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[…] of digital. And newspapers didn’t seriously try the recommendations of Newspaper Next, my Blueprint for the Complete Community Connection, Steve Outing’s membership model, Jeff Jarvis’s reverse meter or anything approaching […]
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