I first posted Twitter time management tips in February 2010. I updated them Sept. 4, 2012 as part of my #twutorial series.
As I visit newsrooms and since I started my #twutorial series of Twitter advice for journalists, people often ask how they squeeze Twitter into their busy days.
At one level, the answer is simple: You make time for what’s important. In my last post I noted why Twitter is valuable for journalists. If something is valuable, you prioritize and figure out how to fit it into your workday.
But I also understand the question and the challenge. Twitter can easily suck up big chunks — or lots of little chunks — of your day. And busy journalists face so many demands in shrunken newsrooms that we have to manage time carefully even with the tools that are valuable.
The tips specific to Twitter are coming shortly. But first a caveat: You need to invest some time learning to use Twitter, especially mastering advanced search and connecting with people in your community. I’m not going to pretend you don’t need to spend some time to learn and to develop a helpful network.
Learning and connecting take some time, but keep in mind that Twitter also saves you time. I’ve already noted how Twitter helps you connect with sources quickly in breaking news stories. You also can use Twitter (once you’ve developed a large, engaged following) to save time in other ways, getting quick answers to questions and finding sources for routine stories. (I’ll do a separate #twutorial post sometime on crowdsourcing.)
Now for the tips on Twitter time management: (more…)