Facebook engagement doesn’t mean just posting links and questions on your own page. Good journalists should be reaching out to the community on other pages.
In a recent email, Toni Sciacqua, Managing Editor – Digital at the Daily Breeze, Press-Telegram and Daily News in Southern California, shared a great example of Facebook engagement:
I wanted to share a big social media aha moment we had recently at the Daily Breeze that illustrates how listening to and engaging with the community can pay off in building a new audience and help us address issues the community is talking about. (more…)