Digital First means different priorities and processes for journalists.
The name and approach of my company, Digital First Media, is getting a lot of attention in journalism, and other companies have declared they will follow a digital-first approach. But I don’t think the approach is yet widely or well understood. As I’ve visited our company’s newsrooms, I’ve heard again and again from editors that they are “all in” for our digital emphasis. But in the next breath, some editors ask questions about what Digital First means for them and their newsrooms. They believe but they don’t fully understand.
Digital First is way more than just publishing breaking news online and shooting video (though it involves both). Steve Yelvington explained:
Digital First is about making the future your first priority, with everything that implies.
It requires restructuring all your priorities. Not just when you do it, but what you do and how you do it.
In a series of blog posts starting today, I will attempt to explain what those priorities mean. I will explain for my Digital First colleagues as well as for the curious and skeptical journalists who are closely watching our efforts to redirect and redefine journalism. (more…)