Hustle has always been important in journalism. Its importance has grown as news breaks quickly and search engines and social media bring traffic to the first media outlets to report a story.
Kaitlyn Yeager‘s hustle in quickly posting a story on tonight’s New England earthquake — and smartly making it easy for search engines to find it — brought more than 16,000 views to the story in just over the first couple hours.
After hearing about the swift success, I asked Kaitlyn, a member of the Digital First Media Connecticut breaking news team, to explain what she did and how. She responded in an email I have edited lightly:
Honestly, I think the biggest things were speed and search-engine optimization. Matt DeRienzo (DFM’s Connecticut Editor, who is from Maine, where the earthquake was centered) emailed that his Facebook friends were reporting it, and I clicked to Twitter and saw my feed blowing up. (more…)