A journalism student asked me a question last night that reflects a common concern among professional journalists and media managers:
I wasn’t exactly pleased with my reply (as tirelessly as I encourage journalists to use Twitter, can I still blame the 140-character limit?):
Then this morning I got around to blogging about some analysis Matt DeRienzo did recent of Digital First Media’s branded Twitter accounts in Connecticut, and I realized Matt had a better answer: Serving your Twitter audience effectively drives traffic to your website better than trying to drive traffic. (more…)
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Posted in community engagement, Digital First Media, tagged Boulder Daily Camera, community engagement, community newsrooms, Denver Post, Digital First Media, El Paso Times, Heritage Media, Kingston Daily Freeman, New Haven Register, North Adams Transcript, Pasadena Star-News, Pottstown Mercury, San Jose Mercury News, St. Paul Pioneer Press, TwinCiites.com, York Daily Record on May 4, 2012 |
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We’re getting ready to take some of our Digital First Media newsrooms on the road.
Four newsroom vans will roll into neighborhoods in the coming months, loaded with the equipment and people of community engagement projects.
We will launch the Mobile Community Media Lab projects in Connecticut, the San Francisco Bay area, the Twin Cities and York, Pa.
Digital First Media announced plans today for 12 community newsroom projects that will engage our communities in a variety of ways. In addition to the four mobile labs, we will be launching university partnerships, remodeling newsrooms to provide space for the community and planning special projects in our existing space. (more…)
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