A common lament about efforts to develop new business models for news is that digital journalism can’t generate the revenue that newspapers used to.
Let’s set aside that digital journalism doesn’t have the production and distribution costs of newspapers. Let’s set aside that news media companies have barely started to explore the revenue possibilities of direct sales, local search and other possibilities I explored in explaining the revenue approach of my Blueprint for the Complete Community Connection.
In advertising alone, opportunities loom as promising as the revenue streams that historically supported newspapers. (more…)