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Posts Tagged ‘mobile first’

This continues a series on advice for new top editors in Digital First Media newsrooms. 

Dan Rowinski

Dan Rowinski

Dan Rowinski, Mobile Editor at ReadWrite, first offered the advice below in a comment on yesterday’s blog post on mobile opportunities, suggesting that I should have provided more detailed suggestions. He was right. Whatever detail I provided was in previous posts that I acknowledged were outdated. I asked Dan if I could break out his advice as a guest post. I added a few links. How applicable his suggestions are to the editor’s job will vary by newsroom, but the suggestions are valid and helpful.

I think you will find it a little easier to think about if you break it down into tangible categories.

Deployment

  • How does your site look on mobile? There is a good chance it looks like crap. That is probably going to be your first and biggest problem. (more…)

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I have blogged this week about various aspects of digital-first journalism. For any of that to succeed, digital-first must succeed as a business approach.

It will. It is. I’m not going to explain that in detail in this post, though. I’m going to shift to curation (an important process and skill in digital-first journalism), because lots of people have already explained the business aspects of the digital-first approach well.

John Paton, CEO of Digital First Media (and Journal Register Co. and MediaNews Group) explained the company’s business approach better than I would (which is good, since he’s the CEO) in his June address to the International Newsroom Summit in Zurich: How the Crowd Saved Our Company. His recent post on news media as medium and messenger elaborates, including the slide below. His September post announcing the formation of Digital First discussed some of the results of the approach so far (and we’re just getting started).

Digital First revenue: stacking dimes

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Update: I’ve added some digital storytelling links to the end of this post (more to come).

Update: Thanks to Steve Klein for curating today’s digital storytelling examples provided by my tweeps. And thanks to Mindy McAdams (I lost count of how many examples she provided) and others who responded with examples. I will be blogging more on this topic, with links to examples in the blog and sorted by topic. But right now I am unwinding in the canyons of southern Utah.

Update: The workshop is over. Thanks to all who shared examples. I will update later with links to the examples, but you should be able to see most of them on the Twitter hashtag or the liveblog replay.

I’m leading a workshop today on digital storytelling and mobile strategy for a meeting of editors of Pioneer Newspapers.

I will be asking on Twitter for examples of different types of digital stories, using the hashtag #digitalstory. I will be collecting those examples in this liveblog: (more…)

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Alan Mutter documents the no-longer-surprising fact that newspaper advertising revenues continued to fall for the 20th straight quarter in the first three months of 2011.

This decline comes at a time when the economy has been growing for nearly two years, turning around declines in broadcast, magazine and online advertising. Mutter closes: “Clearly, newspapers need new ideas. They need to develop a broad array of targeted content and advertising solutions to serve diverse audiences across the web, mobile and social media.”

Actually, newspapers don’t need new ideas. They need to unshackle themselves from their old advertising-and-circulation model and start serious pursuit of the dozens of ideas already presented for developing new revenue sources. Here are some ideas (not all mine and not new here, but not yet in wide use, at least by newspaper companies): (more…)

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Update: I originally forgot to include Amy Gahran’s post about Will Sullivan’s advice, but I’ve added it as the first bullet.

Some interesting links relating to mobile-first strategy, about which I have written here repeatedly:

  • Alan Mutter writes strongly for Editor & Publisher that “more advertising is bound to migrate to mobile, because the intimate, personalized, and immediate quality of the platform makes it, by far, the most targetable and effective of all media.” This is the best piece I can recall seeing from Mutter on the important mobile opportunities. (more…)

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I discussed mobile-first strategy today at the Ohio Newspaper Association. My slides are below. Here are some previous mobile-first posts that may help participants in the workshop:

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I led a discussion of community engagement today for the Conference on the Newspaper Business at Yale, a gathering of college newspaper publishers, ad managers and financial managers.

I discussed the Complete Community Connection and mobile-first strategy.

I told them that young people are still getting jobs in this business (I hired a bunch last year). Even though lots of newspapers and other news organizations have cut jobs, others like TBD, Bloomberg Government and Patch have been hiring journalists. I recommended my advice for pursuing jobs in digital journalism.

Below are my slides from the presentation:

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