The Midwest Newspaper Summit confirmed my view that the Complete Community Connection offers the best path to a prosperous future for news media companies.
I heard some good ideas discussed at the meeting, and the best possibilities for generating new revenues were ideas at the heart of the C3 approach.
The summit, sponsored by seven state press associations, drew more than 250 people to the Grand River Center in Dubuque. I can’t remember the last time I attended a newspaper industry meeting where they had to set up additional chairs, but they did. Jo Martin and Jennifer Asa of the Iowa Newspaper Foundation deserve great credit for planning, promoting and presenting the program. I posted more than 100 tweets from the summit on Thursday, so I won’t try to recap here. Instead, I will give my views on how the key points of each speaker will contribute to that search for a prosperous future: (more…)