Posted in Branding, Career advice, tagged branding, Craig Silverman, Gene Weingarten, Jeff Sonderman, Jennifer 8 Lee, John Robinson, Mandy Jenkins, Mark S. Luckie, Michele McLellan, Nicholas Kristof, Vadim Lavrusik on June 28, 2011 |
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Update: Joe Grimm is leading a workshop on building your personal brand.
Much of last week’s discussion of journalistic “branding” focused on whether journalists should engage in something that sounds so much like marketing.
In this post, I want to address how to develop a brand as a journalist (call it a reputation, if branding makes you uncomfortable). Toward the end of this post, I will discuss whether we should call this branding, but I’d like to focus initially on how to do it. I’ll make this point now: The opposite of brand is generic. And no one looking for a job wants to be generic, unless your strategy is to land a low-paying job.
At the risk of boasting (an area in which I am not risk-averse, but more on that later), I will discuss here specifically how I built my own brand as a journalist, and through my experience, how you can build your brand.
I will deliberately avoid repeating here any discussion from last week about Gene Weingarten’s humorous branding advice to journalism student Leslie Trew Magraw or the responses to him (including mine). This is about advice, not arguing. However, Gene is continuing that discussion in his weekly Chatological Humor chat today. (more…)
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Posted in Breaking news, Twitter, tagged Andria Krewson, Eric Ulken, Journalist's Toolbox, Julie Posetti, Leah Betancourt, Mark S. Luckie, Robert Niles, Scott Karp, Sree Sreenivasan, Twitter, Vadim Lavrusik on March 3, 2010 |
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Journalism professor Julie Posetti has compiled a helpful analysis of the use of Twitter by political journalists in Australia, The #Spill Effect: Twitter Hashtags and Australian Political Journalism.
I highly recommend reading it and will deliberately not quote or summarize it extensively here because you should just read it. I will. though, note her summary of the various ways political journalists in Australia are using Twitter: (more…)
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Posted in Accuracy, Ethics, Media issues, tagged accuracy, Brittanica, John Seigenthaler, journalism ethics, Lucy Holman Rector, Mark S. Luckie, Wikipedia on October 16, 2009 |
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Journalists pride ourselves in being accurate and on being current with the latest news. So let’s update our inaccurate views of Wikipedia.
A 10,000 Words post by Mark S. Luckie today offers lots of good advice for reporters on pleasing their editors, including this piece:
Fact-check your stories. Any editor worth their salt will inevitably ask where certain information came from. Be ready for this with explicit answers and a list of your sources. And for the love of all things holy, don’t say Wikipedia.
I heartily endorse the advice to fact-check stories, and I agree that Wikipedia alone is not a sufficient source. But it’s way past time for journalists (and academics, for that matter) to get beyond our arrogant dismissal of Wikipedia and include it in our box of imperfect tools for verifying facts. In fact, if Wikipedia has an entry on a topic you’re writing about, it would be an excellent first place for a journalist to start checking facts. (more…)
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