This will be my keynote address to the Arizona Newspapers Association fall convention in Scottsdale today. I didn’t follow the script closely and I trimmed the court-liveblogging section for time, but this is the written version. I also will lead a breakout session on revenue-building ideas.
It’s kind of early on a Saturday morning to start thinking about the weighty matters of the news business, so I’m going to get us started with a little exercise. If you don’t feel comfortable with Twitter, please stand up (if you’re physically able).
OK, if you’re not comfortable using Foursquare, I want you to raise your right hand above your head if you’re already standing or stand up if you’re still sitting.
If you’re not comfortable with Facebook or Pinterest or Reddit or Banjo or Google Voice or Spundge or Storify or ScribbleLive or some other tool with an odd name that you’ve heard might be important, raise your left hand if your right hand is already up, your right hand if you don’t have a hand up and stand up if you’re sitting.
Now, if you’re not comfortable letting the public come into your newsroom every day and use your computers, browse your archives, drink your coffee, chat uninvited with your news staff and attend your news meetings, (in person or online), wave your right hand if both hands are up, put up your left hand if it’s not up yet, your right hand if it’s not up yet and stand up if you’re sitting.
OK, if you don’t feel comfortable with a future built on revenue sources beyond advertising and subscriptions, wave both hands if you’ve already waved your right hand, wave your right hand if both hands are up, raise your left hand if only your right hand is up and raise your right hand if neither hand is up and stand up if you’re still sitting.
Finally (no, I’m not going to make you jump): If you’re not comfortable with crowdsourcing, curation, live chats or user-generated content, clap your hands, whatever you’ve been doing so far.
OK, everyone sit down. Is there anyone who stayed sitting through this whole exercise and didn’t clap? Please stand. OK, you’re excused. You don’t need to listen to anything I’m going to say. But everyone else look around and identify some of these people. You might want to sit next to them at lunch or buy them a drink tonight and talk to them.
I’m going to talk today about what makes us uncomfortable as journalists and news business leaders. I’m going to talk about embracing your discomfort and working through that discomfort to find the hope and promise that lie on the other side.
My father was an Air Force chaplain and later an American Baptist pastor, so once a year he had to give what ministers call the “stewardship” sermon, preaching about the importance of tithes and offerings to support the chapel or church. His favorite line was: “Give till it stops hurting.” I’m going to steal and adapt that line from Dad today (I’m sure my sons have heard many lines that I stole from Dad). Here’s my advice from Dad filtered through my media lens: Journalists and leaders in the news business need to change till it stops hurting. You need to get comfortable in your discomfort zone.
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