This is the fifth of seven blog posts about the Berkshire Eagle Unbolt Master Plan (which I explained in the first post). A staff committee developed the plan in response to my call for newsrooms to free themselves from print culture and workflow in six primary areas. This is the plan to update and uphold the Eagle’s standards. Most of this post will be the Eagle’s plan lightly edited, with my comments in italics.
What are “standards”?
Standards establish the baseline of our credibility at The Eagle. Standards are our accuracy, ethics and integrity that build our brand as The Eagle and entrust us as the No. 1 news source with our readers. Our high standards differentiate The Eagle from the competition.
How do we apply Unbolted standards?
We adhere to the Society of Professional Journalists Code of Ethics. We aim to avoid errors, and we correct errors as soon as we learn they have been committed and after verifying the accuracy. We may offer explanations as to how the errors were made and how the correct information now affects the context of a news story.
Buttry comment: I’ve blogged about how the SPJ Code of Ethics needs updating and how the first draft of an update is disappointing. I recommend one of two approaches: adhering to Poynter’s Guiding Principles for the Journalist, which have been updated, or developing a few Berkshire Eagle additions or amendments to the SPJ Code.
- Create one binder/notebook for all staff members that will include materials discussed in this committee and the other Unbolt committees. Also, we need to create a “digital” notebook as well. An internal WordPress blog? Buttry: I like the idea of a blog on ethics. You need to handle it carefully, discussing issues without embarrassing staff members who have made mistakes (unless they are egregious offenses such as plagiarism or fabrication). While I see the value of an internal blog, where you might be able to be more candid, without causing embarrassment, I also encourage occasional public posts about ethical matters. I think we build credibility by telling the public about our ethical decisions and standards and our commitment to ethics.
- Put a person in charge of coming up with web uploading standards and making sure they are communicated to all staff. Create a web upload checklist (put in notebook)
- Let’s write these down, be specific, give examples of the proper way to slug, SEO headlines (put in notebook) and make sure ALL STAFF are trained.
- Feedback when doing web uploading wrong. Have a weekly “state of the web” email sent out to let people know when updates to protocol have been made.
- Someone needs to be in charge of updating our Eagle stylebook. This person needs to be given time to do this.
- Updated style guide put into notebook and also online where staff can access it (blog, webpage?).
- Who does the reader contact with a correction? (Make sure that person’s contact info is easy to find on the web and in print) Suggestions for policy:
o All corrections from every department should run in the same spot in the paper.
o All corrections should be slugged the same. Example: (Section)CORRECTION(date) and filed into B2/B3, along with an email sent to Tom and the night desk editors that a correction has been filed.
- Online corrections: Ask online editor Jen Huberdeau to correct the error online ASAP and include an editor’s note in italics at the top of the story explaining the correction and date and time the correction was made. The editor’s note should be included online only when the correction is a factual error (i.e. spelling of name, incorrect information, wrong date, place, time) not for punctuation errors. Those should just be fixed.
- All online corrections should also go in one place online. One suggestion is a live blog of editor’s notes (similar to what AP Breaking news does) that Jen would update after the correction is made in the story. Buttry: The New Haven Register, another of our Project Unbolt pilot newsrooms, has a corrections blog.
Goal: Create one to print out and put in notebooks
- Remember: Who, what, when and where
- Spell names correctly; check with that person in person and verify place names. Do a quick Google search on the name, or even check Facebook, especially when the name is a questionable spelling.) Before hitting send, check the names one more time!
- Check phone numbers (Google search)
- Check web addresses
- Double check locations (Everyone should have a map of their coverage area. Also, someone with local knowledge should put together a “common mistakes” list when it comes to local streets/places to help new reporters.) Is your sense of direction correct?
- When writing about an event: Time, date, place
- Any red flags? Don’t just take the police report/coach’s word for absolute, final truth. Does something seem fishy? Ask. Does a name or city street name look different? Ask.
- Get another read before sending to the web, or putting it on the page. No editors around? Ask a fellow reporter.
- Know your own weaknesses. Do you have trouble with numbers? Triple check your work. Are you terrible with commas? Ask an editor or reporter to double check your punctuation.
- SPELL CHECK!
Buttry: I’m an advocate of accuracy checklists. As Craig Silverman notes, they have proven to prevent errors by other professionals, such as pilots and surgeons, and journalists should use checklists, too. Craig and I have developed checklists, but I encourage newsrooms or journalists to develop their own checklists, improving on ours.
Social media/blog standards
- Live by the rule: “The standard is the standard.”
- Before posting on Twitter, Facebook, blogs run through the accuracy list above.
- Appoint a point person to do a nightly check of what our reporters/editors are tweeting/posting. Is it meeting our standards? Is someone doing a great job — and have they been told that lately?
Buttry: I pumped my fist at the suggestion of telling people that they’re doing a great job (if they are). I have noted before that praise is one of the most important and effective management tools.
Code of Ethics
- Make sure everyone has a copy and at least one is posted in the newsroom and posted online — our readers should know the code of ethics we follow.
- Possible additions: A reminder that these ethics apply to all platforms of journalism: Print, web, mobile, tablets and social media.
- Respect for others in the newsroom/your co-workers. Is your space clean? Avoid using language that offends others trying to work. Buttry: These are good points, but I don’t see cleanliness or foul language as matters of ethics. Might want to change the heading or give that point its own heading.
- Email should be a back up. Phone or face-to-face is best. Buttry: Excellent point for most important communication. Email is valuable, though, for repeating or reminding of the points made face to face, and can be efficient if people are working different hours or someone is in the field.
- Similar to the meeting we had to roll out Unbolt, let’s have a quarterly meeting to go over large initiatives.
- Departments should have a “huddle” once a week to go over changes, check in to see how everyone is doing, discussions about what worked and what didn’t. The “huddle” should be quick, efficient.
- Editors should come up with a way to encourage staff who have gone above and beyond. Maybe a monthly wrap-up of what went well? (Similar to the “Strokes and Pokes” newsletter Charles used to create.)
- Praise goes both ways and across departments!
Buttry: I’ll repeat my praise for including praise here.
Features Editor Lindsey Hollenbaugh led the standards committee, assisted by Entertainment Editor Jeff Borak, sports writer and columnist Howard Herman, Sports Editor Richard Lord, Berkshires Week Associate Editor Maggie Button, community news coordinator Jeannie Maschino and editor and paginator David LeClair.
Other posts on the Eagle’s master plan
Berkshire Eagle Master Plan gives direction to the work of unbolting from print
Berkshire Eagle’s plan to unbolt coverage and storytelling
How the Berkshire Eagle is unbolting planning and management from print culture
Berkshire Eagle plans for mobile success
The Berkshire Eagle’s plan for stronger engagement
The Berkshire Eagle unbolts from its processes and workflow from print
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