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Since August, I’ve been noting and commenting on the detailed documentation of Fareed Zakaria’s plagiarism by the blog Our Bad Media.

The bloggers, identified only as @blippoblappo and @crushingbort, agreed to an email interview. Their answers to my questions are below. As you will see, I asked a lot of questions (some of them supplied by my students). The bloggers grouped related questions and answered them below. They each gave their own responses in an interview with Newsweek, but they responded together to my questions, so I will just list them in the interview below as Our Bad Media.

Here’s the format: We’ll start with my questions. I will note which questions came from students. Their answers will follow in bold. Both my questions and their answers are edited only lightly here, fixing a few typos or dropped words and adding some links (their email included some, too). If I have any comment on their answers, that will follow in italics.

I’m a little chagrined at the length of my questions now that I see them in this format. When I’m not on Twitter, I sometimes forget the lessons I’ve learned about brevity. But I think these bloggers’ work has been interesting and I thank them for these detailed, thoughtful responses.

Buttry: I’m interested in why you investigated Zakaria. You told Newsweek you were interested in checking how well editors checked claims of malfeasance by their star writers and the claims about checking Zakaria’s work in 2012 “seemed like a perfect place” to look. But this was two years later. Did something else raise suspicions? Or did someone tip you? Did you read something Zakaria wrote that sounded familiar? Did you wonder after he was reinstated in 2012 whether they really checked? Did you check someone else out first, but he was the first place you found ripoffs? I’d be interested in knowing why you turned to him after exposing Benny Johnson.

Our Bad Media: We figured that if we were going to find any more examples of plagiarism, it would make sense to look into journalists who had already faced previous accusations. It was especially hard to resist given that the Post, CNN and other outlets quickly claimed it was an isolated incident and very publicly vouched for his credibility after proclaiming to have “reviewed” his work.  The implications of them not having done so were pretty enticing.

Buttry comment: I’ve often speculated that no one gets caught their first time plagiarizing. I don’t know why I wasn’t more skeptical myself in 2012. I hope I was distracted and didn’t pay much attention to his reinstatement. I’m glad Our Bad Media checked his work more thoroughly than his employers. I’d love to know whether they didn’t really check (I doubt it), made cursory checks and didn’t see anything blatant (the likeliest contender, in my view), checked using software that didn’t catch him because of the subtle changes Zakaria often made in his stolen passages (maybe, but some of the passages weren’t changed that much; if plagiarism software doesn’t catch that, it’s worthless) or checked thoroughly and saw some of the passages that Our Bad Media has noted and didn’t consider them to be plagiarism (doubtful, but their slowness in responding to the overwhelming proof of plagiarism makes me wonder). 

Buttry: You’ve said you agree with what I’ve been saying. One of the things I’ve said is that you’d be taken more seriously if you identified yourselves. Have you considered lifting the veil? Would you consider identifying yourselves in my blog? If you’re going to stay anonymous, why? Do you hold sensitive positions where this work might not be allowed or appreciated? Are you just shy? Having fun being anonymous? Related question from one of my students: Does anonymity hinder or help your cause?

Our Bad Media: We understand the curiosity of who we are, but we’ve never really gotten a satisfactory answer as to how not knowing our names impacts the substance of the charges. Everyone, reporters and otherwise, can check our examples and verify them independently. But it’s also interesting that most everyone asking us to identify ourselves has been a journalist or someone in those circles. Outside of those circles, people tend to care more about what Zakaria and Johnson did. As far as the idea of facing retribution for this, we have zero reservations about our work—stealing is stealing, and we haven’t done anything wrong in bringing that to light.  But given that Capital New York reported on what looked like retribution for covering our work, we’re not really eager to test whether the outlets and journalists implicated here agree with that view.

Buttry comment: I wish the bloggers would identify themselves. I’d like to give them credit for their outstanding research, their persistence and their help in calling out one of journalism’s gravest sins. But I agree with them completely: We don’t need their names to evaluate the substance of their allegations, which are documented with screenshots and links. Their choice to remain anonymous (they prefer the term pseudonymous; I think both are accurate) should not affect their credibility, especially when they are critiquing a profession that prides itself on protecting unnamed sources.  

Buttry: OK, I’m going to parse your answers here a little like we do with politicians. Newsweek asked you: “Do either of you have any background in media, or want to be in media?” @blippoblappo replied: “We’re not reporters, and we are not looking to use our posts on plagiarism as a means to land a job in the industry.” @crushingbort replied: “I once did a hard-hitting story in the school paper on the poor quality of our drinking fountains, but no, I don’t consider myself a journalist by any means.” Neither of those replies answered the question of whether you have a background in the media. For instance, I’m not a reporter either and I’m not looking to land a job in the media, but I sure have a background in the media. And, since I blog and spent years in journalism, I do consider myself a journalist, but I know some retired journalists, former journalists and journalism professors who would answer that they don’t consider themselves journalists now. So here’s my question: What journalism and media experience, if any, do you have? Academia is another field where plagiarism is a big deal. Are either of you faculty (whether in journalism or another field) at a college or university? Or have you been?

Our Bad Media: We honest-to-god do not have any professional, semi-professional, or hobbyist background in journalism, outside of Bort’s schoolwork. Neither of us are (or have been) faculty or staff at any institution of higher education.

Buttry comment: OK, I’m going to take their word for this, but still keep wondering about their heavy interest in this. Theories I’m mulling:

  1. They are in the media but are not journalists. Note that I asked about “journalism and media” experience. Since they denied having journalism experience but omitted “media” from their denial, I wonder if they might be in advertising, audience development, technology or some other role with a media company.
  2. Speaking of technology, I wonder if they work in some technology field, perhaps something that serves media companies or otherwise overlaps with media. Some of their posts indicate a fairly high level of digital savvy.
  3. Maybe they’re in public relations. Again, close to the media and possibly resentful and/or scornful of how journalists view ourselves as more pure than those who have “sold out” and gone into PR. Even if not resentful, PR people have a strong interest in media, and you’d need a strong interest to do the research and writing these guys have done.
  4. Possibly in politics or government. Again, likely to have a strong interest in media and possibly be resentful or scornful of journalists and our arrogance.

And, by the way, if you’re blogging you’re journalists now, but that’s an old and tired argument.

Further, if all of those theories are wrong and these guys (they did confirm male gender to me) are just media consumers with a strong sense of ethics, good for them! Actually, good for them whatever the case. They have done a lot of work and care more about journalism ethics and have higher ethical standards than some of the most respected companies in the business. While I wish they would identify themselves, I applaud their work and respect their choice to remain known only by their ridiculous Twitter handles.

One more point on this: Why doesn’t some journalism organization employ these guys as full-time or part-time plagiarism watchdogs? Or pay someone else to do what they are doing on their own time out of some kind of strong interest? Someone — Poynter, Nieman Lab, a J-school, CJR (which published a good piece this week on plagiarism, including this case) — should offer these guys a job. Make identification a condition of employment if you like. I bet they’d identify if someone wanted to turn this passion into a job.   

Buttry: Question from a student: Did either of the anonymous bloggers get something plagiarized by Zakaria? And my follow-up: Were either of you plagiarized by Johnson? Or anyone else?

Our Bad Media: Neither of us have been plagiarized by anyone in the press, including Johnson or Zakaria (well, as far as we know – hard to rule out Zakaria lifting from anything, including my weekly shopping list). We’re not doing this as a response to having been victims of plagiarism, although we may have complained a few times back in the day about stolen tweets (a different beast entirely).

Buttry: You told Newsweek that you’d “found a number of other examples.” You didn’t know then when or whether you might publish those examples. Can you tell me how many other journalists you’re already looking into? Did you choose them out of curiosity or suspicion? Or did someone steer you in their direction?

Our Bad Media: We’re doing what other journalists won’t. Our suspicions are entirely our own, but they don’t come from any “sixth sense” or outsider tips. Imagine you thought our journalism was deficient when it came to holding your own field accountable for plagiarism. Where would you go? Checking out the star of the top aggregation site seems like a perfect place to start, and looking into a brand-name journalist who already went through a plagiarism scandal is the natural next step.

Buttry comment: Did you note the “other journalists” and “our journalism” references? Are they playing with us, dropping hints that they really are journalists, despite their denials? Or maybe they embrace my point that their blogging about journalism makes them journalists?

Buttry: With the Slate, Newsweek and Washington Post corrections, we now have three news organizations taking your accusations seriously at some level. What do you think would be an appropriate response to what you’ve revealed about Zakaria and why do you think organizations haven’t responded appropriately? Related question from a student: How infuriating is the distinct lack of response from the journalistic community?

Our Bad Media: In 2012, Zakaria served a week-long suspension for the lifting of a single paragraph of work. We’ve brought to light over 50 instances of attribution errors, over a dozen of which have been serious enough to merit correction. There’s no precedent for that many corrections without corresponding disciplinary action. The lack of response isn’t surprising, but it is unfortunately revealing about the state of the media today. Zakaria’s employers are weighing the benefits of maintaining a star brand versus doing the right thing and holding a serial plagiarist accountable. Without his fellow journalists demanding consequences, that equation doesn’t add up to CNN or the Washington Post doing the right thing.

Buttry comment: I couldn’t agree more. The weak response to this mountain of evidence from news organizations I respect has been disappointing and troubling.

I think plagiarism is a firing offense. I was fortunate not to have any accusations of plagiarism on my watch as editor, but I would have fired a staffer who plagiarized, probably with no second chances. I certainly would have fired one who plagiarized as extensively as Zakaria did. 

But I could respect another organization’s decision for a punishment/acknowledgment that amounted to less than firing. But I cannot imagine how you justify anything less than another suspension (no brushing all these other offenses off for time served), a public acknowledgment by him of his offenses, education about proper attribution and close monitoring of future stories.

Plagiarism is a serious offense and news organizations need to take it more seriously. I was glad to see this statement on Twitter yesterday from Teresa Schmedding, president of the American Copy Editors Society. I hope more journalists and leaders of news organizations echo her.

Buttry: Have you checked out anyone whose work didn’t seem to include any examples of plagiarism (that you could find)? Tom Friedman comes to mind, since you did a post that made fun of his overuse of a cliché, but didn’t bust him for plagiarism. Would you be willing to name (here or in one of your posts) journalists you’ve checked out whose work appears to be entirely original, to the extent that you’ve checked?

Our Bad Media: We can’t clear anyone of plagiarism – we have not done a review of any journalist to the extent that we’ve done it with Zakaria.

Buttry: How big a deal is plagiarism anyway? As a journalist, I think it’s a big deal, but I wonder sometimes if it’s a bigger deal to us than to the public. Most of Zakaria’s work was accurate (I remember a couple times you caught him in factual errors). Especially if you’re not journalists, I’d like to know why you think it’s a big deal.

Our Bad Media: There are a lot of terrible opinions and ideas floating around in journalism today and that’s all part of the normal discourse, but it used to generally be accepted that you have to draw the line at stealing other’s work. We mentioned early on the irony of that standard of Johnson getting the boot for plagiarism when he’d published anonymous death threats against Edward Snowden without repercussion. 

Zakaria’s case is different. He demonstrates that if you build a successful media brand around dispensing conventional wisdom (the kind that appeals to the rich and powerful), you’re held to a different standard, immune to any charges of ethical wrongdoing (look how closely the responses from his outlets re: his paid speeches mirrors the dismissals we got). Our anonymity was used as a reason to dismiss the charges even though they were far worse and more extensive than what originally got him suspended in 2012.

We’re not in the media but that doesn’t mean we can’t appreciate good journalism, and when you look at solid, hard-hitting reporting (the example we gave to Newsweek was the NYT on the lobbying of state attorneys general) there’s just a vast gulf between the work that goes into articles written by actual gumshoes and the sort of intellectually lazy, warmed-over takes of our biggest papers’ opinion pages. And it’s not the latter losing their jobs.

Buttry: Does medium or assistance matter? By which I mean, is attribution more important in writing and less important on TV or important in print writing but not blogging? Does it matter if Zakaria is getting help from research assistants or TV writers who are committing this plagiarism and his offense is just reading it on the air or failing to catch the lack of attribution or taking credit for his staff’s work?

Our Bad Media: Asking for attribution does not entail a demand for footnotes during cable news broadcasts. If Zakaria’s defenders don’t understand that, perhaps they need to go back to J-School. If words are coming out of your mouth – especially on a show that bears your name – you have to be held responsible for them, regardless of who may be writing them. For the record, we’re unconvinced that Zakaria did not write the words in his script, considering how much of the show is based on the columns he’s written for the Washington Post & TIME.

Buttry comment: I agree. Journalists are responsible for the work under our bylines and for what we say on the air. If someone is lucky enough to have staff doing some of your work for you, you are responsible for setting high standards and holding them to those standards. If Zakaria had fired a staff member for plagiarism and investigated and found all these offenses himself, I would absolve him of primary responsibility. But his defense of blatant plagiarism makes it irrelevant whether he committed the plagiarism. It happened on his show and under his byline. He’s responsible.

And I don’t think plagiarism should be acceptable in any medium. How you attribute may vary between media — for instance, you can’t link in print or broadcast content — but journalists should cite our sources in all media.

Buttry (with a student’s question): Does it seem from this story some of the biggest news outlets and journalism companies are more concerned about their image than maintaining high journalism ethics?

Our Bad Media: Simple answer: yes.

Another student question: How much blame should editors take for allowing such plagiarism to take place, although they did not actually commit the plagiarism?

Our Bad Media: We can’t expect editors to catch every instance of plagiarism that sneaks through the cracks. We can demand that they perform due diligence when it comes to checking the work of their outlet’s biggest stars, like Johnson and Zakaria. And when editors say they review a body of work for plagiarism, they need to be held to their word. I think the biggest takeaway from the Zakaria story isn’t that he’s a bad actor, but that his editors at the Washington Post willfully misled readers when they said they reviewed his work in 2012. Only after our prodding – two years after the “review” – did the paper issue corrections. How did they miss those? And why hasn’t any journalist bothered to ask them?

Buttry comment: I emailed Washington Post Editorial Page Editor Fred Hiatt in September, asking his response to one of my blog posts that criticized the Post. He has not responded. I also have invited response in the past from Zakaria and CNN and have not receive any. I’m not sending out new messages directly inviting response this time. But I welcome responses from Zakaria, Hiatt, CNN or Time. You can respond in the comments or email me at stephenbuttry (at) gmail (dot) com.

Another student question: Is Fareed Zakaria trying to hold onto what reputation he can still maintain at this point or does he believe that these instances are truly not plagiarism?

Our Bad Media: We can’t speak to Zakaria’s mental state right now. If Zakaria knew what he was doing, that’s obviously wrong. On the other hand, if Zakaria thinks that lifting entire paragraphs verbatim and extensive patchwriting are “truly not plagiarism,” that in itself is incredibly troubling.

Earlier posts about Our Bad Media

Attribution, quotation marks and links: They turn plagiarism into research

Thoughts on anonymity, identification, credibility and Fareed Zakaria’s plagiarism accusers

Fareed Zakaria’s plagiarism wasn’t ‘low-level;’ no one’s is

Bloggers call out CNN for double standard on Fareed Zakaria

Newsweek, Slate and Washington Post acknowledge Zakaria’s failure to attribute

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spjlogo-for-headerThe Society of Professional Journalists adopted a new Code of Ethics Saturday at its meeting in Nashville.

I am pleased that SPJ updated a code that I described four years ago as profoundly outdated. But I’m disappointed that SPJ didn’t provide better leadership in this code.

Before I address my disappointments, I’ll say what pleases me:

Why I’m pleased

I’m pleased that SPJ has a more timely, relevant code. The code has been outdated for years, and I applaud progress. I’m pleased that the code mostly improved since I criticized the first draft in two lengthy blog posts in April and improved a bit more since I criticized the third draft in July. It even improved since Friday morning, when I was one of many during an Excellence in Journalism conference session who criticized the “final draft” that was approved by the Ethics Committee Aug. 28. In a Friday evening meeting, the SPJ Ethics Committee and Board adopted some of the changes suggested by Andy Schotz in a blog post and at Friday morning’s discussion. That I wish for more doesn’t change the fact that this is progress and I do appreciate that. (more…)

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Update: The final draft of the code update was revised again yesterday. I like what I’ve heard about the changes, but I haven’t analyzed it yet.

I will be leading a session at the Excellence in Journalism conference today about the broader ethics discussion in journalism.

At the EIJ conference, the Society of Professional Journalists will vote on adoption of a new ethics code. Here is the latest draft of the code, though it could be amended in floor debate today. My criticism of the revision stands, and I won’t belabor it either in this post or in my EIJ session.

Other ethics initiatives I will discuss include:

Poynter’s Guiding Principles

McBride_New_Ethics_of_JournalismThe new Poynter Guiding Principles for the Journalist, published in the 2013 book, The New Ethics of Journalism, edited by Kelly McBride and Tom Rosenstiel. I blogged in 2012 from a Poynter event to discuss updating the Guiding Principles, then blogged again with suggestions for the new principles and in 2013 with praise and criticism for the completed guidelines. Among other changes, the guiding principles changed two of the three core values from the original Guiding Principles, authored by Bob Steele in the early 1990s. The 1990s principles were organized around the values of truthfulness, independence and minimizing harm. Now the core values are truthfulness, transparency and community. The 1990s SPJ Code and Guiding Principles were strongly similar, with SPJ using the same three core values, plus accountability (Bob dealt with accountability in his elaboration on the other values). In the final draft of the SPJ update, the core values are unchanged, except that transparency is paired with accountability in the last section. (more…)

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I have said multiple times here that attribution is the difference between plagiarism and research.

I also have said many times that linking is a matter of journalism ethics and that if journalists were expected to link to their digital sources, editors would prevent plagiarism more effectively and detect it more quickly.

Fareed Zakaria apparently did more research than attribution in some of his work for Time, CNN and the Washington Post. And his failure to link to sources — and his newsrooms’ failure to demand links — has damaged his credibility as a journalist, however this latest accusation plays out.

The media watchdogs who caught Buzzfeed editor Benny Johnson plagiarizing, known only as @blippoblappo and @crushingbort, have documented a dozen cases of apparent plagiarism by Zakaria. All of the incidents they cite occurred prior to the 2012 incident when Zakaria was suspended for plagiarizing the work of the New Yorker’s Jill LePore.

His employers then said they reviewed his previous work, satisfying themselves that the theft was, in the words of Time’s official statement, “an isolated incident.” On their Our Bad Media blog, the watchdogs say that they needed only “less than an hour and a few Google searches” to find a dozen examples of Zakaria using verbatim passages or lightly rewritten passages from other news sources. So they rightly question how rigorously Zakaria’s employers reviewed his work, a question Craig Silverman raised in 2012. (more…)

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Al Tompkins and Roy Peter Clark of Poynter argue in separate pieces that news organizations should identify mass killers, rather than withholding their names and photos from publication.

I admire both men greatly and have featured Roy’s writing insights in this blog. But neither of them is at all convincing here.

Most journalists and news organizations have not embraced my call to stop giving attention to attention-seeking mass killers. However the Sun News Network has decided not to publish the name of the suspect in the recent New Brunswick slayings of three police officers.

The Sun News decision prompted Al to address the issue and Roy was agreeing with Al’s post. Please read Al’s and Roy’s responses to this post, at the end of my original post.

Roy is one of my favorite writers in the business, but this piece was not as strong as he usually writes. The headline tells you what the piece is about: “What Harry Potter teaches about naming killers.” And here’s what Harry Potter teaches about naming killers: Nothing. Harry Potter is fiction. He teaches us nothing more about naming killers than Murphy Brown taught us about American families or morals back when Dan Quayle found her “lifestyle choice” disturbing. (more…)

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Margaret Sullivan, photo linked from Twitter avatar

The mass killings in California last week underscore a point I made in 2012: News media should reconsider giving mass murderers the attention they clearly crave.

I didn’t blog about this immediately after the May 23 killings because I was focused on other matters and I haven’t repeated this point every time a murderer goes on a rampage. But I was immediately struck with how clearly this case was a successful attempt by the killer to go out in a blaze of infamy. His hateful videos and his 141-page diatribe (I think calling it a “manifesto” perhaps overdignifies it) make it clear that attention was as much a motive of this hate crime as was misogyny.

I’m discussing this case a week late because Margaret Sullivan, Public Editor of the New York Times, addressed the issue of whether the Times should have published the diatribe and video.

Sullivan’s a friend and the best public editor the Times has had. I’m glad she raised the issue of whether the Times should have published these items and the name of the killer. But I disagree with her conclusion that the Times’ decisions were the right ones.

“In general, I don’t believe in holding back germane information from the public,” she wrote. (more…)

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Project Unbolt logoThis is the fifth of seven blog posts about the Berkshire Eagle Unbolt Master Plan (which I explained in the first post). A staff committee developed the plan in response to my call for newsrooms to free themselves from print culture and workflow in six primary areas. This is the plan to update and uphold the Eagle’s standards. Most of this post will be the Eagle’s plan lightly edited, with my comments in italics. 

What are “standards”?

Standards establish the baseline of our credibility at The Eagle. Standards are our accuracy, ethics and integrity that build our brand as The Eagle and entrust us as the No. 1 news source with our readers. Our high standards differentiate The Eagle from the competition.

How do we apply Unbolted standards?

We adhere to the Society of Professional Journalists Code of Ethics. We aim to avoid errors, and we correct errors as soon as we learn they have been committed and after verifying the accuracy. We may offer explanations as to how the errors were made and how the correct information now affects the context of a news story.

Buttry comment: I’ve blogged about how the SPJ Code of Ethics needs updating and how the first draft of an update is disappointing. I recommend one of two approaches: adhering to Poynter’s Guiding Principles for the Journalist, which have been updated, or developing a few Berkshire Eagle additions or amendments to the SPJ Code.

The notebook

  • Create one binder/notebook for all staff members that will include materials discussed in this committee and the other Unbolt committees. Also, we need to create a “digital” notebook as well. An internal WordPress blog? Buttry: I like the idea of a blog on ethics. You need to handle it carefully, discussing issues without embarrassing staff members who have made mistakes (unless they are egregious offenses such as plagiarism or fabrication). While I see the value of an internal blog, where you might be able to be more candid, without causing embarrassment, I also encourage occasional public posts about ethical matters. I think we build credibility by telling the public about our ethical decisions and standards and our commitment to ethics.

Digital consistency

  • Put a person in charge of coming up with web uploading standards and making sure they are communicated to all staff. Create a web upload checklist (put in notebook)
  • Let’s write these down, be specific, give examples of the proper way to slug, SEO headlines (put in notebook) and make sure ALL STAFF are trained.
  • Feedback when doing web uploading wrong. Have a weekly “state of the web” email sent out to let people know when updates to protocol have been made.

Eagle style

  • Someone needs to be in charge of updating our Eagle stylebook. This person needs to be given time to do this.
  • Updated style guide put into notebook and also online where staff can access it (blog, webpage?).

Corrections policy

  • Who does the reader contact with a correction? (Make sure that person’s contact info is easy to find on the web and in print) Suggestions for policy:

o   All corrections from every department should run in the same spot in the paper.

o   All corrections should be slugged the same. Example: (Section)CORRECTION(date) and filed into B2/B3, along with an email sent to Tom and the night desk editors that a correction has been filed.

  • Online corrections: Ask online editor Jen Huberdeau to correct the error online ASAP and include an editor’s note in italics at the top of the story explaining the correction and date and time the correction was made. The editor’s note should be included online only when the correction is a factual error (i.e. spelling of name, incorrect information, wrong date, place, time) not for punctuation errors. Those should just be fixed.
  • All online corrections should also go in one place online. One suggestion is a live blog of editor’s notes (similar to what AP Breaking news does) that Jen would update after the correction is made in the story. Buttry: The New Haven Register, another of our Project Unbolt pilot newsrooms, has a corrections blog.

Accuracy checklist

Goal: Create one to print out and put in notebooks

  • Remember: Who, what, when and where
  • Spell names correctly; check with that person in person and verify place names. Do a quick Google search on the name, or even check Facebook, especially when the name is a questionable spelling.) Before hitting send, check the names one more time!
  • Check phone numbers (Google search)
  • Check web addresses
  • Double check locations (Everyone should have a map of their coverage area. Also, someone with local knowledge should put together a “common mistakes” list when it comes to local streets/places to help new reporters.) Is your sense of direction correct?
  • When writing about an event: Time, date, place
  • Any red flags? Don’t just take the police report/coach’s word for absolute, final truth. Does something seem fishy? Ask. Does a name or city street name look different? Ask.
  • Get another read before sending to the web, or putting it on the page. No editors around? Ask a fellow reporter.
  • Know your own weaknesses. Do you have trouble with numbers? Triple check your work. Are you terrible with commas? Ask an editor or reporter to double check your punctuation.
  • SPELL CHECK!

Buttry: I’m an advocate of accuracy checklists. As Craig Silverman notes, they have proven to prevent errors by other professionals, such as pilots and surgeons, and journalists should use checklists, too. Craig and I have developed checklists, but I encourage newsrooms or journalists to develop their own checklists, improving on ours.

Social media/blog standards

  • Live by the rule: “The standard is the standard.”
  • Before posting on Twitter, Facebook, blogs run through the accuracy list above.
  • Appoint a point person to do a nightly check of what our reporters/editors are tweeting/posting. Is it meeting our standards? Is someone doing a great job — and have they been told that lately?

Buttry: I pumped my fist at the suggestion of telling people that they’re doing a great job (if they are). I have noted before that praise is one of the most important and effective management tools.

Code of Ethics

  • Make sure everyone has a copy and at least one is posted in the newsroom and posted online — our readers should know the code of ethics we follow.
  • Possible additions: A reminder that these ethics apply to all platforms of journalism: Print, web, mobile, tablets and social media.
  • Respect for others in the newsroom/your co-workers. Is your space clean? Avoid using language that offends others trying to work. Buttry: These are good points, but I don’t see cleanliness or foul language as matters of ethics. Might want to change the heading or give that point its own heading.

Communication

  • Email should be a back up. Phone or face-to-face is best. Buttry: Excellent point for most important communication. Email is valuable, though, for repeating or reminding of the points made face to face, and can be efficient if people are working different hours or someone is in the field.
  • Similar to the meeting we had to roll out Unbolt, let’s have a quarterly meeting to go over large initiatives.
  • Departments should have a “huddle” once a week to go over changes, check in to see how everyone is doing, discussions about what worked and what didn’t. The “huddle”  should be quick, efficient.
  • Editors should come up with a way to encourage staff who have gone above and beyond. Maybe a monthly wrap-up of what went well? (Similar to the “Strokes and Pokes” newsletter Charles used to create.)
  • Praise goes both ways and across departments!

Buttry: I’ll repeat my praise for including praise here.

Features Editor Lindsey Hollenbaugh led the standards committee, assisted by Entertainment Editor Jeff Borak, sports writer and columnist Howard Herman, Sports Editor Richard Lord, Berkshires Week Associate Editor Maggie Button, community news coordinator Jeannie Maschino and editor and paginator David LeClair.

Other posts on the Eagle’s master plan

Berkshire Eagle Master Plan gives direction to the work of unbolting from print 

Berkshire Eagle’s plan to unbolt coverage and storytelling

How the Berkshire Eagle is unbolting planning and management from print culture

Berkshire Eagle plans for mobile success

The Berkshire Eagle’s plan for stronger engagement

The Berkshire Eagle unbolts from its processes and workflow from print

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