Mathew Ingram might be the digital-media commentator I agree with most often.
On the rare times that I beat him to blogging about a timely issue, I tend to read his post later and conclude that he said what I was trying to say, but he nailed it. And I can’t count how many times he has blogged about something I was meaning to blog about, and I just decided he said it better than I could, so I just tweeted a link to it with an approving comment and checked that off my list of stuff to blog about.
As Twitter has started being more controlling and less flexible with external developers, I have been struggling to find something to say. I know I should say something. I’ve been such a regular commentator about Twitter and an advocate that journalists should use Twitter that my silence on this Twitter business strategy has felt uncomfortable.
But I am embarrassingly ignorant about matters of development. That’s all really magic and mystery to me. When you say API, I still think of American Press Institute, not application programming interface (and I’m not 100 percent sure what that means). I’m reluctant to comment where I’m ignorant (though I’m pretty sure that wouldn’t be a first).
For all my encouragement for journalists to use Twitter, I also have criticized Twitter for lousy customer service and wildly inaccurate location bugs (haven’t seen that problem for a while). Early in my days as a Twitter advocate, people often smugly or hopefully told me Twitter would be gone in by the next year (I first started hearing that about four years ago). And I told them that they might be right, but I would learn faster from Twitter about whatever pushes it aside than they would learn on whatever their primary news source is.
I have known that Twitter was going to make some changes to boost its revenue. That has been obvious for years. I anticipated some valuable services for businesses using Twitter and/or some premium features for individuals (I would pay for the ability to edit tweets, for better archival search and some other features). I saw some value in promoted tweets, but I knew those would be as annoying as they have been. Twitter seems to be seeking instead to take more control of the external development that has driven much of its growth.
External development has developed virtually all the features and products that have made Twitter so useful. sI suspect this move is going to backfire for Twitter. But I’m not smart enough in this area to say why or what they should do instead (I suspect and hope they will change course rather than going down in flames).
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Posted in Career advice, tagged About.me, Clippings.me, Elana Zak, Facebook, Flavors.me, Flickr, Google, Google Docs, Google maps, Intersect, LinkedIn, Pinterest, Pressfolios, Scribd, Storify, Timetoast, Tumblr, Twitter, WordPress, YouTube on May 30, 2012 |
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Journalists have lots of tools for showcasing our work.
If you’re a college student or recent graduate looking for work or a veteran journalist out of work or looking for a better job, you need an online showcase where prospective bosses can find your best work quickly and study your work at length if they’re interested.
The job-hunter faces a dual challenge: You need to catch a prospective boss’s attention quickly and you want to hold the attention, getting him or her to keep perusing your work, wanting to read or view more. You want to provide a quick overview and you want to help the interested person browse your work at length.
We’re way past the days of deciding which half-dozen hard-copy clips to stuff into an envelope with your résumé. Unless an employer specifically asks for a hard-copy application, you should apply by email with a hyperlinked résumé. Even if the employer asks for hard-copy (and if you want to work for someone who needs hard copy), you need a URL (or a few) at the top, guiding your future boss to a place to study your work at length.
Trust me: As someone who’s received hundreds of résumés from wannabe employees, you shouldn’t send a résumé longer than one page to a prospective employer. If I can tell the story of my 40-year career in a page, you can keep yours to a page; a few years ago when I was job-hunting, I thought my long career justified multiple pages. But then I got my job and started getting résumés from people who wanted to work for me. I then resolved to keep it to a single page if I ever was job-hunting again. You have a few seconds to stand out from the others. Make your case in a single page, but use links to make that page a table of contents for the prospective boss who wants to know more. At the top of the page, include a link — or a few links — to a place or places where they can learn about your career in depth and see your digital and social skills at work.
Even if, like me, you’re enjoying your job and feeling secure, with no interest in leaving, a strong digital profile is a good idea. Sadly, many journalists have lost their jobs with little warning. And even while you’re working, a strong online profile can help build credibility with sources and colleagues (who are Googling you, whether you know it or not).
Partly because I’m constantly checking out new tools and partly because people looking for jobs contact me frequently, I’ve dabbled with a variety of tools to showcase your résumé and your portfolio or help you tell your career story (founders invited me to try out a couple of new tools). In most cases, I have not fleshed these profiles out as fully as I would if I were looking for a job. I would need to upload more photos and clips from my pre-digital years if I wanted to use these tools to their fullest effect. (more…)
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This is a blog post I wrote March 5, 2008, on my Training Tracks blog at the American Press Institute. The original is no longer online, but I’m resurrecting this because Elaine Clisham referred to it on Twitter yesterday, prompting my post this morning about why linking is good journalism. I have not checked the links to see if they are still good. Given the topic, I think I should leave them in this piece either way.
Some questions about journalism innovation stump me. This one didn’t.
A person who’s trying to help journalists move into the digital world was trying to persuade some newspaper editors and writers to “build credibility with their users by having the courage to send users elsewhere for info when they can’t meet the need.” The editors were appalled and asked for “hard data to take home to convince their legacy managers this is a good idea.”
You want hard data? Here’s some hard data: Google.
This need by too many journalists and newspaper executives to control how our audience spends their time is laughable except that it’s so maddening. Our users control how they spend their time. They always did and they always will. We need to give them value and links have value. (more…)
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Sometimes people who are making good use of a social media platform still overlook a basic step or two. Like including a web link in your profile.
Take a few moments to check out your basic profiles on such social tools as Twitter, Facebook, Google+, LinkedIn or About.me. Twitter allows a single link in your profile. Others allow multiple links (I have lots of links in my Google and About.me profiles and still haven’t hit the limit, if there is one). (more…)
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