If you have any doubts about the need for a mobile-first strategy, check out these numbers from a Frank N. Magid & Associates study:
- Nearly 90 percent of mobile device owners are interested in live news and weather programming on the go.
- 46 percent find the idea of watching live TV programming on their mobile device appealing.
- 36 percent would pay for premium mobile content.
- 49 percent would watch commercials on a mobile device.
Read the study.