I learned a lot when the Des Moines Tribune died 30 years ago. The last edition of the Trib published Sept. 25, 1982, but that followed a summer filled with lessons (some of which took some time to sink in).
A little background before I review the lessons: I started working at the Des Moines Register in 1977. The Register, distributed each morning in each of Iowa’s 99 counties, covered the whole state. The afternoon Tribune covered central Iowa.
We competed feistily in a few areas such as Iowa politics, state government and Des Moines news, but it wasn’t exactly a fair competition: The Register had a larger staff and a national reputation. Even though the Tribune had several outstanding journalists who measured up with the best anywhere, the Register simply had more firepower. It also wasn’t a genuine competition: However fiercely we competed as journalists, we were owned by the same company. Whatever profits we made helped the same bottom line and whatever resources we wasted hurt the same bottom line. (more…)
