One of a news organization’s most important jobs is helping voters make informed decisions before they go to the polls. We try to do that with lots of coverage during the election campaign: stories about stump speeches, horse-race stories, issue coverage.
But the fact is that lots of voters aren’t paying attention, particularly in the down-ballot races. They might be following the presidential campaign or races for Senate or governor. But a congressional race usually doesn’t command as much voter attention. Sometimes, especially with House races and local races, voters just want some help right before election. Historically we have tried to meet that need with voter guides readers could scan through, getting a quick look at candidates’ bios and their stands on key issues.
The York Daily Record offered readers a helpful tool in deciding how to vote in Tuesday’s primary races to choose the fall candidates to replace incumbent Todd Platts in the 4th Congressional District. With seven Republicans and three Democrats, voters had lots of candidates to follow, and a poll showed that two-thirds of registered voters were undecided as the primary approached.
The Record offered a quiz, asking voters’ opinions on issues, then showing them which candidate most closely reflected their views and priorities. The quiz, powered by GoToQuiz, asked what kind of experience voters valued, whether it mattered where a candidate lived, and about views on positions such as tax cuts, health care reform, climate change and the war in Afghanistan. You choose which statement most matches your position and the quiz awards points to the candidate whose position you chose. (more…)