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Posts Tagged ‘American Society of News Editors’

The witty woman behind the People of Wal-Mart music video has a musical take on the declining newspaper industry.

Ken Paulson‘s Freedom Sings programs are a popular feature of the First Amendment Center, where he is president and CEO. On his last evening as American Society of News Editors president last week, Ken hosted an evening program at the Newseum examining parallels between the music and news businesses, starting with Robert Levine, author of Free Ride, and then turning to musicians.

While I enjoyed the veteran songwriters on the program, original Cricket Sonny Curtis (“I Fought the Law” and the Mary Tyler Moore theme) and Jim Peterik (“Vehicle,” “Eye of the Tiger”), the highlight for me was Jessica Frech, a young musical entrepreneur who has made her name with humorous songs on YouTube. Her most famous tune is “People of Wal-Mart,” a clever music video viewed by 6 million people. She entertained the editors with the premiere of her new song, “Where Have All the Newspapers Gone?”

It’s a silly song, but a fun one, with lines like, “I don’t understand how they can get all the news from the palm of their hand.” The “Subscribe” pitch at the end could be part of her newspaper humor, but I think it’s actually a pitch to subscribe to Frech’s YouTube channel.

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I am again using CoverItLive to compile tweets from the American Society of News Editors 2012 convention. You can participate using the #asne12 hashtag.

 
ASNE 2012 Convention final day

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For the last few months, I have taken a few turns leading the #ASNEchat on Twitter for the American Society of News Editors. Starting today, we are going to alternate live-chat formats. We’ll still do a Twitter chat every other week. But on the alternating weeks, including today, we’ll do the live chat using CoverItLive at ASNE.org.

Today’s chat will discuss the role of newsroom ombudsmen with four panelists with interesting perspectives on the topic:

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The St. Petersburg Times is planning to rebrand itself as the Tampa Bay Times.

Here’s the primary reason I think you shouldn’t waste time, energy, focus and money rebranding a newspaper: Print newspapers are a declining business, and news organizations should spend time, energy, focus and money on building a successful digital business for the future, not trying to rebrand the product of the past.

I’m a longtime fan of the St. Pete Times and the Poynter Institute, the non-profit organization that owns it (and depends on Times profits for its prosperity). I wish the Times well in its rebranding effort. I hope it reaps in great profits that fund growth of Poynter’s programs.

However, I think MediaNews Group (my colleagues in Digital First Media) made the right decision in reversing a move toward a regional brand, retaining the established local brands, including the Oakland Tribune, a name with a long and distinguished history. (more…)

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Most top newsroom editors have ignored (or never heard or read) my repeated encouragement that they should be active users of Twitter.

The sorry fact is that, as many times as journalists and newsmakers have proven what an important tool Twitter is, most top editors still don’t engage on Twitter.
Prompted by Boston Globe Editor Marty Baron’s first tweet (upon which I commented on Twitter), Poynter blogger Jim Romenesko Monday checked the Twitter profiles of the editors of the 10 largest newspapers in the United States. The second or third most-active Twitter user of the group was Bill Keller of the New York Times, who has tweeted only 42 times and who famously tweeted and blogged about how stupid Twitter is (more on Keller later). (more…)

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