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Posts Tagged ‘American Press Institute’

Clayton Christensen, photo linked from API

Clayton Christensen‘s diagnosis of how the newspaper industry blew its Newspaper Next opportunity is dead-on.

In an interview with the American Press Institute’s Millie Tran, Christensen discusses several new disruptive challenges and opportunities in the media. But this exchange hit home with me (I added some links):

What did you think of the industry’s reception of the ambitious Newspaper Next project that you worked on with the American Press Institute back in 2006? Today, would you prescribe different things or in different ways?

CHRISTENSEN: My sense of the Newspaper Next project is that people read it as an interesting, academic exercise but somehow, whether it was our fault or theirs, the report was consumed at the level of the brain and not the heart.

Most newspapers decided that might happen to others but it doesn’t happen to us. And on a day-to-day basis, you don’t feel it until it’s over. And now there are a lot of people who are saying oh my gosh this really is happening in many ways. The degrees of freedom that are available are far more limited now than they were. (more…)

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This post was published originally on the American Press Institute site in my old Training Tracks blog, Feb. 10, 2006, after the two-day Newspaper Next symposium, introducing the disruptive innovation principles of Clayton Christensen to the newspaper industry. I just blogged about Christensen’s most recent insights on the news businessBreaking News, in the Nieman Reports. I have updated or removed outdated links.

Newspaper people learn early to trust our “gut feeling.”

Your gut often proves right in covering a news story or operating a newspaper in the traditional market. Your gut, of course, is just the voice of experience.

When it comes to innovation, your gut will steer you wrong, we learned Thursday on the final day of the Newspaper Next Symposium.

“Whatever is your first answer is the wrong answer,” said Scott Anthony, managing director of Innosight, API’s partner in the Newspaper Next project to transform the newspaper industry. (more…)

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It was déjà vu all over again, as Yogi Berra would say, when I saw that Clayton Christensen was offering the news business advice on dealing with disruptive innovation.

I look back with a mix of pride, gratitude and anger on my experience with Christensen’s partnership with the American Press Institute in the Newspaper Next project. We offered the newspaper business a strategy and process for changing our business model to adapt to the digital earthquake that was destroying our foundations.

If someone had embraced and fully pursued that approach, instead of merely dabbling with it, I think that company would be dramatically better off today than the rest of the news business (it would be so different that we certainly wouldn’t call it a newspaper company, even if it still produced newspapers). I could be wrong, but I’d like that company’s chances. And it could hardly be worse off than its peers are.

And, of course, we’re such a copycat industry that other companies would have followed that company and they would be better off as well. Instead, the newspaper industry copied each other in acting timidly and protectively.

We published the first N2 report in September 2006. That year newspaper ad revenues would decline by 1.7 percent from 2005’s peak level of $47 billionmillion. In my lifetime, newspapers’ print ad revenues had fallen in only seven years, according to Newspaper Association of America data. Only two of those declines were more than 3 percent, none larger than 9 percent. On the other hand, 10 times during my life, we saw double-digit growth in ad revenues.

The newspaper business was used to the gravy train and it wasn’t ready to change. (more…)

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Iqbal Tamimi

I have never met Iqbal Tamimi, but she inspired me when I connected with her seven years ago.

We connected digitally then and I was amazed and delighted to get an update on her last week.

My first blog, from 2004 to 2008, was Training Tracks, published first on No Train, No Gain and later at the American Press Institute‘s website. It didn’t draw nearly the traffic or the comments that I get on this blog, but one comment stands out.

Iqbal commented on one of my posts (alas, the original post, with the comments, is not available online any more, but I wrote a subsequent post that recounted our exchange in the comments and subsequent emails). Here are some passages about Iqbal from the second blog post: (more…)

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With all the upheaval going on in the newspaper business, the sale of Freedom Communications piece by piece is getting relatively little notice. Warren Buffett wasn’t the buyer and staff cuts were not as dramatic as those going on at Advance Communications.

But I noticed.

In my three years at the American Press Institute, Freedom was by far my leading client. I led regional seminars for newsroom staff members in Destin, Fla.; McAllen, Texas, and New Bern, N.C. I spoke at editors’ conferences in Dallas, Tempe, Ariz., (publishers joined that conference) and San Antonio. I spoke at a National Writers’ Workshop in Fullerton, Calif., hosted by the Orange County Register. (more…)

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Note displayed at APILike a drawing on the Etch-a-Sketch that is so popular in politics now, my journalism past has pretty much been shaken clean. Almost everywhere I worked has been shut down or sold:

  • Columbus (Ohio) Citizen-Journal. Newspaper carrier, 1968-70. Citizen-Journal died in 1985.
  • Shenandoah (Iowa) Evening Sentinel. Sports reporter, 1971-72; intern 1975; reporter, editorial page editor, managing editor, 1976-77. The Tinley family sold the Sentinel to Park Newspapers in the 1980s and the Sentinel died in 1993. (more…)

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American Press Institute logoI have been expecting some sort of change for the American Press Institute for more than a year. But today’s news that API is merging with the Newspaper Association of America Foundation still hit me with a wave of fondness and nostalgia.

I won’t speculate on the future, except to express my hope that the new organization serves the news business as well over the next 65 years as API has for the past 65. And to hope that it continues to employ my remaining API colleagues.

And I won’t dwell on the decline of API. It serves the newspaper industry, which has been in a freefall. I don’t know what could have been done to prevent the decline of an institute tied to an industry whose primary revenue source was declining. I have noted before that the industry did not do enough to follow the advice we presented in the Newspaper Next project. But I wish some newspapers would have tried everything we advocated. I think the business and API would be doing much better. (more…)

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