Update: I originally forgot to include Amy Gahran’s post about Will Sullivan’s advice, but I’ve added it as the first bullet.
Some interesting links relating to mobile-first strategy, about which I have written here repeatedly:
- Amy Gahran shares advice from Will Sullivan: “Make sure the people who are directing the organization really understand and use mobile devices—including tablets.”
- Alan Mutter writes strongly for Editor & Publisher that “more advertising is bound to migrate to mobile, because the intimate, personalized, and immediate quality of the platform makes it, by far, the most targetable and effective of all media.” This is the best piece I can recall seeing from Mutter on the important mobile opportunities. (more…)