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Archive for the ‘Mobile opportunities’ Category

Project Unbolt logoThis is the fourth of seven blog posts about the Berkshire Eagle Unbolt Master Plan (which I explained in the first post). A staff committee developed the plan in response to my call for newsrooms to free themselves from print culture and workflow in six primary areas.

This is the plan to drive the Eagle’s mobile journalism. Most of this post will be the Eagle’s plan, with my comments in italics. Digital First Media is changing mobile publishing vendors. I am leaving in references to the new vendor, Rumble, but have deleted a reference to the name of the vendor we’re replacing.

What is mobile?

Mobile is our future. Mobile traffic in many cases already exceeds desktop traffic. Right now, our mobile does key off our desktop presentation. (more…)

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This continues a series on advice for new top editors in Digital First Media newsrooms. 

Dan Rowinski

Dan Rowinski

Dan Rowinski, Mobile Editor at ReadWrite, first offered the advice below in a comment on yesterday’s blog post on mobile opportunities, suggesting that I should have provided more detailed suggestions. He was right. Whatever detail I provided was in previous posts that I acknowledged were outdated. I asked Dan if I could break out his advice as a guest post. I added a few links. How applicable his suggestions are to the editor’s job will vary by newsroom, but the suggestions are valid and helpful.

I think you will find it a little easier to think about if you break it down into tangible categories.

Deployment

  • How does your site look on mobile? There is a good chance it looks like crap. That is probably going to be your first and biggest problem. (more…)

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This continues a series on advice for new top editors in Digital First Media newsrooms.

Editors need to understand and pursue mobile opportunities.

In more than one-third of Digital First Media news operations, we get more than half of our traffic on mobile devices such as smartphones and tablets. Just as the computer reading experience is different from the print reading experience, the mobile user experience is different from the desktop or laptop experience.

You need read and view your products on your smartphone and tablet (and recognize that they aren’t the same thing), both on the apps and on mobile browsers. Know what your mobile users are seeing and experiencing. (more…)

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Update: I’ve added some digital storytelling links to the end of this post (more to come).

Update: Thanks to Steve Klein for curating today’s digital storytelling examples provided by my tweeps. And thanks to Mindy McAdams (I lost count of how many examples she provided) and others who responded with examples. I will be blogging more on this topic, with links to examples in the blog and sorted by topic. But right now I am unwinding in the canyons of southern Utah.

Update: The workshop is over. Thanks to all who shared examples. I will update later with links to the examples, but you should be able to see most of them on the Twitter hashtag or the liveblog replay.

I’m leading a workshop today on digital storytelling and mobile strategy for a meeting of editors of Pioneer Newspapers.

I will be asking on Twitter for examples of different types of digital stories, using the hashtag #digitalstory. I will be collecting those examples in this liveblog: (more…)

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Alan Mutter documents the no-longer-surprising fact that newspaper advertising revenues continued to fall for the 20th straight quarter in the first three months of 2011.

This decline comes at a time when the economy has been growing for nearly two years, turning around declines in broadcast, magazine and online advertising. Mutter closes: “Clearly, newspapers need new ideas. They need to develop a broad array of targeted content and advertising solutions to serve diverse audiences across the web, mobile and social media.”

Actually, newspapers don’t need new ideas. They need to unshackle themselves from their old advertising-and-circulation model and start serious pursuit of the dozens of ideas already presented for developing new revenue sources. Here are some ideas (not all mine and not new here, but not yet in wide use, at least by newspaper companies): (more…)

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Update: I originally forgot to include Amy Gahran’s post about Will Sullivan’s advice, but I’ve added it as the first bullet.

Some interesting links relating to mobile-first strategy, about which I have written here repeatedly:

  • Alan Mutter writes strongly for Editor & Publisher that “more advertising is bound to migrate to mobile, because the intimate, personalized, and immediate quality of the platform makes it, by far, the most targetable and effective of all media.” This is the best piece I can recall seeing from Mutter on the important mobile opportunities. (more…)

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I discussed mobile-first strategy today at the Ohio Newspaper Association. My slides are below. Here are some previous mobile-first posts that may help participants in the workshop:

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I led a discussion of community engagement today for the Conference on the Newspaper Business at Yale, a gathering of college newspaper publishers, ad managers and financial managers.

I discussed the Complete Community Connection and mobile-first strategy.

I told them that young people are still getting jobs in this business (I hired a bunch last year). Even though lots of newspapers and other news organizations have cut jobs, others like TBD, Bloomberg Government and Patch have been hiring journalists. I recommended my advice for pursuing jobs in digital journalism.

Below are my slides from the presentation:

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I will be discussing mobile-first strategy today at the Reese Felts Digital Newsroom at the University of North Carolina. My slides are below. Here are some previous mobile-first posts that may help participants in the workshop: (more…)

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Today I’m a discussion leader for the American Press Institute’s Digital Delivery seminar. The morning program I’m involved in is The Battle for Local: Crowded, Competitive, Hyperlocal. I’ll be mentioning several resources for the seminar participants, and I’ll share them here.

Of course, I’ll be discussing TBD at some length.

Of course, I will be talking about the Complete Community Connection. (more…)

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Entrepreneurial journalists make a mistake if they think advertising is their only potential revenue stream.

Our entrepreneurial journalism class at Georgetown University will focus tonight on exploring possible ways to make money beyond display advertising. I doubt that many organizations would want to pursue all these possibilities. Particularly if you’re a small organization or an individual, you will need to pick your shots carefully and decide which have the most potential and which are worth the time and money it would cost to try them. Some of these opportunities are tailored for the sole proprietor. Others work better for a larger organization or at least for an entrepreneur or team with specialized technical skills.

Here are some revenue streams we will discuss in class: (more…)

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A number jumped out at me in the Pew report Americans and their Gadgets: 58 percent of Americans 65 and older own cell phones.

That made sense to me. My mother is 83 years old and has Alzheimer’s disease and a cell phone is her only phone. It’s not a smart phone and I know better than to text her or leave her a voice mail, but we talk on it frequently (well, not as frequently as we should, but that’s my fault).

I wondered whether newspaper readership among older Americans was higher than 58 percent. (more…)

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