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Archive for the ‘Digital First journalism’ Category

I led a workshop today by Google Hangout for editors of Trinity Mirror newsrooms in the United Kingdom.

The webinar dealt with information from my posts on Project Unbolt as well as my posts on verifying information from social media and a case study on a breaking news story covered by the Austin American-Statesman.

Here are the slides for the webinar:

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I was a long-distance participant in a workshop today for the Madison, Wis., chapter of the Society of Professional Journalists.

My first session, about going digital-first in your newsroom, drew heavily from my Project Unbolt posts, particularly those on breaking news, enterprise reporting, routine daily reporting and the post about the Five Satins story. Here are the slides for that workshop, on which I collaborated with Joel Christopher:

I collaborated on the second workshop, on mobile news-gathering, with Nick Penzenstadler. That relied heavily on my posts about live coverage and my livetweeting tips. Here are Nick’s slides (used with his permission), followed by mine:

Nick Penzenstadler SPJ2014

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Search-engine optimization sometimes gets a bad rap from journalists (more on that later). But I always thought a headline’s job was to attract eyeballs, to get someone to read the story.

That’s the job of a digital headline, just like it was when I wrote print headlines as a copy editor for the Des Moines Register 35 years ago.

What’s changed is how people find our headlines. Instead of having the newspaper delivered to their door, and browsing pages for a headline or photo that catches their eye, many people find our stories in answer to the questions they ask search engines. Just as I tried my best to catch the browsing reader’s eyes, now I try to catch the search engine’s eye.

But it’s a two-step process: I need some keywords (utilitarian and sometimes dull) so the search engine will find my story and I need an enticing headline, so people will click on it (getting onto the first page of search results only gets me the chance to compete with nine other headlines for your click).

Susan Steade has a great metaphor for the SEO headline: Business up front, party in the back. In other words, start with some keywords, so the search engine will find your headline, then have some fun, so people will click on your headline rather than the others the search engine presents. (more…)

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I spent last week visiting four Digital First newsrooms in New England.

On Tuesday, I collaborated with several colleagues on an engagement workshop for Digital First colleagues in New England and New York.

Here are the slides that Mandy Jenkins, Ivan Lajara and I used in the workshop.

Laura Lofgren used this presentation on engaging through Facebook.

Mandy used these links in her presentations:

New Haven Register live events

Scribble Market

Tout

Berkshire Eagle sports page (to show sports SocialWire)

Berkshire Eagle SocialWire

These links relate to Ivan’s presentations:

Flickr map

Statigram

Twitter Advanced Search

Google Images

TinEye

Karma Decay

Curation in journalism

Google Glass and journalism

Ivan’s Google Glass posts curated on RebelMouse

Google Glass photos

Reddit AMA on Google Glass

Ivan’s Glassplainer Touts

Storify bookmarklet

Using the RebelMouse bookmarklet

Kelly Fincham’s Updated guide to Storify for journalists

Storify best practices

RebelMouse How-tos

Getting started on RebelMouse

DFMchat on RebelMouse and Storify

Earlier posts on this blog relating to topics we discussed in the engagement workshop:

What does community engagement mean?

Facebook news-feed changes mean newsrooms need new engagement strategies

Community fun drives Facebook engagement

‘Remember when?’ photos have great engagement potential

Don’t be selfish on Twitter; tweeting useful information is good business

Advice for building engagement through newsroom Twitter accounts

Links to all my #twutorial blog posts

Other workshops I did in the New England newsrooms related to these posts:

How a Digital First approach guides a journalist’s work

Make every word count

Strong from the start

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I’m going to be interested in watching the New Haven Register’s effort to engage the community in an always-running liveblog:

The blog is at asktheregister.com and the community can ask questions on the liveblog or on Twitter by using the hashtag #asktheregister.

Initial posts include the budget of stories the Register staff is working on today and an admission by Connecticut Editor Matt DeRienzo that the Register is weak today on planning to cover the local impact of the federal government shutdown.

The blog “will enable readers to provide feedback or ask questions about what or how we’re covering particular stories, or why we’re not covering something they deem important,” Matt said in a blog post announcing the blog.

I like the approach and hope it is successful in engaging the communities in and around New Haven in a discussion of local news and issues. Other newsrooms should watch as well and consider a similar liveblog if this is successful.

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I have spent most of this week at the Marin Independent Journal, working with new Editor Robert Sterling and his staff. Here are links and slides for some of the workshops I’ve led (the slides are from earlier workshops on the same topics and might have been updated or edited some for this workshop):

Links on social media:

Facebook engagement

Livetweeting

Liveblogging

Liveblogging sports

Twitter search

Using Twitter on breaking news

Other Twitter tips

Writing tight

Writing leads

Attribution and linking

Beat blogging

Telling the Truth and Nothing But

Slides on engagement and social media:

(more…)

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I’ll be leading two workshops today for the Excellence in Journalism conference in Anaheim.

First I’ll be leading Kindling the Flame, a leadership workshop that used to be my most popular workshop before innovation and digital skills began to dominate my training. I’m pleased to do the workshop again (can’t remember when I led it last).

Related links for the leadership workshop:

The handouts I used to use for the Kindling workshop for newsroom executives and copy desk chiefs.

My advice for new Digital First editors series.

Related links for the Digital First workshop:

How a Digital First approach guides a journalist’s work

Digital First journalists: What we value

10 ways to think like a Digital First journalist

Questions to guide a Digital First reporter’s work on any beat

Slides I’ll use for the Digital First workshop (I won’t us slides in the leadership workshop):

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