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Archive for the ‘Personal content’ Category

Here is the one-page summary of C3 that I gave colleagues at the Poynter/McCormick Big Ideas Conference today.

The central point of my Blueprint for the Complete Community Connection is that media companies need to change our relationships. We need new relationships with our communities and with businesses. Here’s how I explain it in the blueprint:

For consumers, we will be their essential connection to community life — news, information, commerce, social life. Like many Internet users turn first to Google, whatever their need, we want Eastern Iowans to turn first to Gazette Communications, whatever their need. For businesses, we will be their essential connection to customers, often making the sale and collecting the money. We will become the Complete Community Connection. (more…)

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This is the 16th and final part of the personal content section of the Blueprint for the Complete Community Connection.

Obituaries are not a one-day story. They are the final account of a person’s life. Whether the newspaper writes its own obituary or publishes one submitted by the family or funeral home, that should be just the start. The Complete Community Connection needs to provide opportunities for deeper personal content.

The dearly departed should get her own memorial page (linked to the page on our site that she had in life, if she had one), where family members can add remembrances, photos and videos. (more…)

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This is the 15th part of the personal content section of the Blueprint for the Complete Community Connection. 

Holiday shopping has always been big business for newspapers and television. The Complete Community Connection can make it bigger. (more…)

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This is the 14th part of the personal content section of the Blueprint for the Complete Community Connection.

Reunions are another event that’s big news in small circles that the Complete Community Connection needs to pursue.

Families, graduating classes, military units, fraternities, sororities and other groups need to get web pages or social networks to keep members posted on reunions and other events. When they register an event, prompts will guide them in sending automated emails to members (sponsored by local businesses interested in reaching the kind of group that’s gathering), booking and mapping the venue(s), offering members blocks of room and reservation opportunities. (more…)

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This is the 13th part of the personal content section of the Blueprint for the Complete Community Connection. 

Retirement may not be a fertile market with today’s retirees, who tend to prefer print and broadcast to digital communication. But Baby Boomers are starting to retire and the Complete Community Connection should develop personal-content platforms to serve them.  (more…)

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This is the 12th part of the personal content section of the Blueprint for the Complete Community Connection.

Another life stage where the Complete Community Connection can provide rich content and pursue new revenue opportunities is the empty nest.

We can help empty nesters build maps showing where the children have scattered, so you can click and open windows for each offspring, with information and photos of in-laws, grandchildren, etc. Another map could track the empty nesters’ travels. They could compile wish lists of things to do before they retire, with gift registries so family and friends can use birthdays, holidays and anniversaries to help their dreams come true. When they register, they would fill out their interests, so we can email advice and advertising to help with health, travel, hobbies and financial planning.

Continue reading the Blueprint for the Complete Community Connection with Personal content opportunities: Retirement.

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This is the 11th part of the personal content section of the Blueprint for the Complete Community Connection. 

As I wrote a couple of months ago, illness was a staple of the small-town newspaper where I started in this business. It also is an opportunity for the Complete Community Connection.

When someone is hospitalized or at home recovering from an illness or homebound with an extended or terminal illness, we need to give them a web page (or a part of their existing page) to keep people posted on how they’re doing. They could enter their hospital and the page would automatically post visiting hours. (more…)

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