When I was in France last month for the New Media in Russia conference, Oksana Silantieva interviewed me about the Complete Community Connection. I told her the concept for a new business model for news remains valid, but the details would need to be updated since I first proposed it four years ago. We also discussed my suggestion for a new business model for obituaries.
Archive for the ‘Complete Community Connection’ Category
Posted in Complete Community Connection, Digital First Media, Innovation in the media, Newspaper Next, tagged American Press Institute, C3, Complete Community Connection, Gazette Communications, Newspaper Next, TBD on September 26, 2011 | 27 Comments »
Newspaper Next did not succeed in transforming the newspaper industry. But it transformed the career of this journalist.
N2 attracted great curiosity in the newspaper business five years ago today with the release of its Blueprint for Transformation report.
For the next year or so, the American Press Institute project was the talk of the newspaper business. My API colleagues and I made more than 100 presentations to several thousand executives, sales reps, managers and journalists at industry conferences, seminars and workshops.
As someone who spent most of two years trying spread the N2 message and issuing the N2 call for transformation, it pains me to look back five years later and say that we didn’t bring about any significant lasting change. (more…)
Posted in Complete Community Connection, Innovation in the media, Mobile opportunities, New revenue sources for journalism, Obituaries, tagged Alan Mutter, C3, mobile first on April 29, 2011 | 40 Comments »
Alan Mutter documents the no-longer-surprising fact that newspaper advertising revenues continued to fall for the 20th straight quarter in the first three months of 2011.
This decline comes at a time when the economy has been growing for nearly two years, turning around declines in broadcast, magazine and online advertising. Mutter closes: “Clearly, newspapers need new ideas. They need to develop a broad array of targeted content and advertising solutions to serve diverse audiences across the web, mobile and social media.”
Actually, newspapers don’t need new ideas. They need to unshackle themselves from their old advertising-and-circulation model and start serious pursuit of the dozens of ideas already presented for developing new revenue sources. Here are some ideas (not all mine and not new here, but not yet in wide use, at least by newspaper companies): (more…)
I led a discussion of community engagement today for the Conference on the Newspaper Business at Yale, a gathering of college newspaper publishers, ad managers and financial managers.
I told them that young people are still getting jobs in this business (I hired a bunch last year). Even though lots of newspapers and other news organizations have cut jobs, others like TBD, Bloomberg Government and Patch have been hiring journalists. I recommended my advice for pursuing jobs in digital journalism.
Below are my slides from the presentation:
Posted in Complete Community Connection, Entrepreneurial journalism, Journalism education, Mobile opportunities, Obituaries, TBD, tagged C3, mobile first, New Business Models for News, TBD on November 8, 2010 | Leave a Comment »
Today I’m a discussion leader for the American Press Institute’s Digital Delivery seminar. The morning program I’m involved in is The Battle for Local: Crowded, Competitive, Hyperlocal. I’ll be mentioning several resources for the seminar participants, and I’ll share them here.
Of course, I’ll be discussing TBD at some length.
It was the worst of times, it was the best of times.
With apologies to Charles Dickens, who wrote one of the greatest leads of all times, that is the theme for my presentation leading off an APME NewsTrain seminar at Texas Christian University in Fort Worth this week. (The two-day seminar breaks the group in half, with each half following a different track each day, so I will open the same program for a different group each day.) The seminar organizers asked me to give a big-picture overview of the changing media landscape for the frontline editors who will be attending. This is a blog version of that presentation.
It was the worst of times. I won’t spend much time on this, because everyone at newspapers (my primary audience at the seminar) knows how bad things are. So I’ll just review quickly: (more…)
These are slides and links relating to my Oct. 2 presentation on the Complete Community Connection for the Washington Newspaper Publishers Association:
You can read more elsewhere in this blog in my posts on the Blueprint for the Complete Community Connection, on mobile-first strategy and on resources for journalists using Twitter. The slides are below:
Mimi has been after me to change the name of my blog. So starting today, with the launch of TBD, my blog becomes The Buttry Diary.
I’m still hopeful that many news organizations, including TBD, find and demonstrate the value of the Complete Community Connection. Pursuing the Complete Community Connection was the right title for this blog when I adopted the title last year. And I’ll be pursuing the innovation ideas that started there in my role with TBD. But I’m ready to move to a new blog name and I like the initials of this one.