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Archive for the ‘Complete Community Connection’ Category

When I was in France last month for the New Media in Russia conference, Oksana Silantieva interviewed me about the Complete Community Connection. I told her the concept for a new business model for news remains valid, but the details would need to be updated since I first proposed it four years ago. We also discussed my suggestion for a new business model for obituaries.

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Newspaper Next did not succeed in transforming the newspaper industry. But it transformed the career of this journalist.

N2 attracted great curiosity in the newspaper business five years ago today with the release of its Blueprint for Transformation report.

For the next year or so, the American Press Institute project was the talk of the newspaper business. My API colleagues and I made more than 100 presentations to  several thousand executives, sales reps, managers and journalists at industry conferences, seminars and workshops.

As someone who spent most of two years trying spread the N2 message and issuing the N2 call for transformation, it pains me to look back five years later and say that we didn’t bring about any significant lasting change. (more…)

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Alan Mutter documents the no-longer-surprising fact that newspaper advertising revenues continued to fall for the 20th straight quarter in the first three months of 2011.

This decline comes at a time when the economy has been growing for nearly two years, turning around declines in broadcast, magazine and online advertising. Mutter closes: “Clearly, newspapers need new ideas. They need to develop a broad array of targeted content and advertising solutions to serve diverse audiences across the web, mobile and social media.”

Actually, newspapers don’t need new ideas. They need to unshackle themselves from their old advertising-and-circulation model and start serious pursuit of the dozens of ideas already presented for developing new revenue sources. Here are some ideas (not all mine and not new here, but not yet in wide use, at least by newspaper companies): (more…)

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I led a discussion of community engagement today for the Conference on the Newspaper Business at Yale, a gathering of college newspaper publishers, ad managers and financial managers.

I discussed the Complete Community Connection and mobile-first strategy.

I told them that young people are still getting jobs in this business (I hired a bunch last year). Even though lots of newspapers and other news organizations have cut jobs, others like TBD, Bloomberg Government and Patch have been hiring journalists. I recommended my advice for pursuing jobs in digital journalism.

Below are my slides from the presentation:

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Today I’m a discussion leader for the American Press Institute’s Digital Delivery seminar. The morning program I’m involved in is The Battle for Local: Crowded, Competitive, Hyperlocal. I’ll be mentioning several resources for the seminar participants, and I’ll share them here.

Of course, I’ll be discussing TBD at some length.

Of course, I will be talking about the Complete Community Connection. (more…)

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I just posted on TBD: Jim Brady leaves TBD.

He’s a great friend, journalist and innovator. Sorry to see him go.

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Entrepreneurial journalists make a mistake if they think advertising is their only potential revenue stream.

Our entrepreneurial journalism class at Georgetown University will focus tonight on exploring possible ways to make money beyond display advertising. I doubt that many organizations would want to pursue all these possibilities. Particularly if you’re a small organization or an individual, you will need to pick your shots carefully and decide which have the most potential and which are worth the time and money it would cost to try them. Some of these opportunities are tailored for the sole proprietor. Others work better for a larger organization or at least for an entrepreneur or team with specialized technical skills.

Here are some revenue streams we will discuss in class: (more…)

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