FairPay reinvents the architecture of digital commerce to focus completely on the customer relationship. It does this by shifting from a short-term transaction view of pricing to a long-term relationship view, and empowering the customer to engage in meaningful “dialogs about value.” It is this FairPay dialog that generates the price, with deep participation by the customer. FairPay works as an adaptive value discovery engine that sets the price — and how the product is offered to the customer — to match what the individual customer wants and values.

For details of how this extends ideas from Zuora about “Paywall 2.0″ check out my blog post at http://www.fairpayzone.com/2013/03/paywall-20-and-paywall-30-focus-on.html.