Digital First Media newsrooms in Connecticut are already seeing results from the Facebook engagement tips I taught and blogged about last week.
In the two weeks prior to the workshop, Connecticut Editor Matt DeRienzo reports, the posts on the Register Citizen Facebook page drawing the most engagement in the Torrington area had 54, 43 and 40 engaged users (people clicking on the update in some fashion). All other posts had fewer than 20 engaged users, most less than 10.
But since last Thursday’s workshop, six Facebook posts engaged 44 to 122 users. Four of those posts used photos, rather than status updates with just text or a thumbnail photo, and one (about the New England earthquake) asked a question, both techniques discussed in last week’s webinar and blog post.
I mentioned in the blog post that seasonal photos seem to generate strong engagement. A fall foliage photo on the Register Citizen page had 122 people clicking on the photo, 68 likes, seven comments and five shares:
Viktoria Sundqvist, former Middletown Press Editor now serving as Investigations Editor for Torrington and Middletown, reports that engagement is picking up as well at the Middletown Press Facebook page, which was rarely getting any notable response before the workshop. A post last night about the New England earthquake, asking who felt it, got 22 comments, 15 likes and two shares. Again, fall foliage is working:
Have you tried the advice I shared last week? Are you seeing results yet?