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Archive for September 5th, 2012

I don’t pretend to understand corporate finance. So I won’t have a lot to say about today’s announcement that Journal Register Company filed for Chapter 11 and is for sale.

Here’s what I know: JRC is making great strides in developing a healthy new business model for the digital marketplace. (So are Digital First Media and MediaNews Group, which are all intertwined but not identical; it’s just JRC that is involved in today’s filing). I don’t expect the financial measures announced today to change that beyond giving us the ability to renegotiate some debts, pensions and leases.

(more…)

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A journalism student asked me a question last night that reflects a common concern among professional journalists and media managers:

I wasn’t exactly pleased with my reply (as tirelessly as I encourage journalists to use  Twitter, can I still blame the 140-character limit?):

Then this morning I got around to blogging about some analysis Matt DeRienzo did recent of Digital First Media’s branded Twitter accounts in Connecticut, and I realized Matt had a better answer: Serving your Twitter audience effectively drives traffic to your website better than trying to drive traffic. (more…)

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