First, though, I should review January, which I didn’t do. After four straight months of record views on my blog, my traffic dropped by 35 percent in January, back lower than it was before the streak of records. I didn’t really need a sophisticated review of my metrics to know why: I didn’t blog as much in January. For much of February, I didn’t blog a lot either. I’ve been traveling and have a large backlog of blog ideas and haven’t posted as frequently as I’d like to.
But two strong posts still had my traffic at a pretty fair pace through the first three weeks of February. And it’s easy to see two lessons from them: (more…)