How to put Facebook Timeline on your branded page

Facebook made Timeline available today for branded pages. My colleagues Mandy Jenkins and Ivan Lajara collaborated on this explainer for how to add Timeline. I guess I need to stop planning to get to Timeline on my page next week.

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Introduction to Digital First metrics: How do you measure success?

You can’t know how successful you are — or even if you’re succeeding — unless you find a way to measure performance. I’ll be leading a workshop today on metrics for Digital First journalists in Connecticut. It’s scheduled for the Middletown Press, but if the weather turns nasty, I might stay in New Haven. Either [...]

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A workshop on the Digital First workflow

I will be leading a workshop on working as a Digital First journalist starting at noon today for colleagues in Connecticut. You are welcome to join on the livestream and ask questions on the live chat. We’ll address the concerns of the journalists in the conference room and on the live chat. Many of the [...]

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13 ways a reporter should use a beat blog

A beat blog gives a newsroom a vehicle for providing in-depth coverage that the general-interest approach of a newspaper generally doesn’t allow. I have decades of memories of arguments with editors (when I was a reporter) and with reporters (when I was an editor) about the reporters’ desire to tell stories in greater depth than [...]

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Workshops on community engagement, beat blogging, Digital First workflow and metrics

I will be leading workshops this week for Digital First journalists in Connecticut. You are welcome to watch them by livestream. The schedule and topics (all times are Eastern time, all sessions lasting roughly 90 minutes): Community engagement, 4:30 p.m. today (Monday), yes starting very soon. You can watch the livestream and ask questions on [...]

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My 2008 post: Google doesn’t fear outbound links; neither should you

This is a blog post I wrote March 5, 2008, on my Training Tracks blog at the American Press Institute. The original is no longer online, but I’m resurrecting this because Elaine Clisham referred to it on Twitter yesterday, prompting my post this morning about why linking is good journalism. I have not checked the [...]

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4 reasons why linking is good journalism; 2 reasons why linking is good business

I was traveling yesterday, so I came in late to a discussion about outbound links. A tweet from Elaine Clisham brought the discussion to my attention: You guys! @stevebuttry wrote about outbound linking like *six* years ago! The fact we're still talking about this is exactly the problem.— Elaine Clisham (@eclisham) February 27, 2012 Actually, [...]

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A workshop on engaging your community

I will be leading a workshop today for Digital First journalists in Connecticut on engaging the community. I will cover many of the points in this 2011 blog post. Here are the slides I will use (though it’s going to be a free-flowing discussion, so I may not get to them all and may use [...]

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A workshop on leading a Digital First newsroom

I will be leading a workshop today for Digital First Connecticut editors on leading a Digital First newsroom. We will discuss many of the points I made in the Dec. 22 blog post linked above. Here are my slides for the workshop, which will largely be an open discussion addressing the challenges these editors are [...]

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Positive reviews from Poynter for NPR Ethics Handbook

My plate is too full right now to read and comment in detail on the new NPR Ethics Handbook. But since I have blogged extensively on newsroom social media policies, including NPR’s earlier guidelines, I’ll point to some good pieces by friends at Poynter whose reporting and analysis I trust: I haven't read full NPR [...]

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Jeff Edelstein uses Klout to reach people interested in his content

Thanks to Jeff Edelstein of the Trentonian for showing a good way for journalists to use Klout. I have wavered in my views on the value of Klout. I think you can overdo metrics, especially when you are measuring the wrong things. But I do think we should try to measure the results of our [...]

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Amtrak fatality in the middle of the night

ShareFor some reason, the updated version isn’t publishing to the blog. I suggest reading this on Storify.My midnight train ride home Thursday night (actually, sometime after midnight Friday) came to a halt when Train 177 hit a person on the tracks. So I live-tweeted. “ Amtrak Train 177 stopped outside Aberdeen MD because of a [...]

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