I’ll be leading a daylong workshop today for the CBC music staff on writing for the Web. Some topics we’ll cover:
- The 5 W’s of writing for the Web
- Finding and developing story ideas. In addition to my handout on this topic, I will steer them to some other posts with 20, 50 and 52 ideas for blog posts.
- Writing a strong lead
- Blogging basics
- SEO and captions
- Writing tight
Here are my slides for the workshop:
We’ll start with this song that brings music and journalism together:
I used the Detroit Free Press’ outstanding Respect package as an illustration of pulling multiple digital storytelling techniques together.