Include a web link in your Twitter or Facebook profile

Sometimes people who are making good use of a social media platform still overlook a basic step or two. Like including a web link in your profile. Take a few moments to check out your basic profiles on such social tools as Twitter, Facebook, Google+, LinkedIn or About.me. Twitter allows a single link in your [...]

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Include staff members’ usernames in tweets promoting your content

Sometimes I want to slap my forehead when I hear an idea so simple that I should have thought of it myself ages ago. Then I sigh and steal the idea. At a meeting this week with Denver Post colleagues, they noted that their tweets promoting staff-written content include the staff member’s username: Hickenlooper, Hancock [...]

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