A Journal Register Co. editor mentioned a common challenge in a newsroom trying to master social media. How do you build an engaged audience on Twitter? My answer to the editor (expanded some as I’ve thought more about it): Engaging followers is largely a result of two factors: following people who care about your community and [...]
Archive for May 27th, 2011
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- @bronxiniowa @michday Not at all. You need to cover the whole community. But you don't base biz model on the poor. Or you can't serve them. 7 hours ago
- @bronxiniowa @michday The real world is moving to digital. And print products are geared for & mostly consumed by upper & middle classes. 7 hours ago
- @bronxiniowa @michday They learn print journalism publishing 1 or 2 days per week. 7 hours ago
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