Treat your job hunt like a big story. Just as you research a source thoroughly, looking for clues and connections, you do the same with a prospective employer or company.
If the employer blogs, read lots of blog posts. Read stories by and about people who will be interviewing you. Follow them on Twitter. Just like thorough research helps you ask the right questions in an interview when you’re a reporter, thorough research will help you nail the interview as a job applicant. I’m not talking about gratuitous praise of the prospective boss’s blog. But when you’re thoroughly prepared, you’re going to say something that will show your preparation. And everyone wants to hire smart people who prepare well. (more…)