A blog post by Jane Stevens prompted an interesting discussion on Twitter the last couple days. I pulled it together using Storify:
[View the story "To converge or "deconverge"? An interesting discussion" on Storify]
To converge or ‘deconverge’: an interesting discussion
March 8, 2011 by Steve Buttry
2 Responses
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Steve Buttry
I am Digital Transformation Editor for Digital First Media. I also led community engagement for TBD.com. I have been an editor, reporter, writing coach, blogger and innovation coach for seven community and metro newspapers, most recently Editor of The Gazette in Cedar Rapids, Iowa. I spent three years doing research, teaching and writing for the American Press Institute. I have pursued my journalism career in 44 states, 8 Canadian provinces, Ireland, Venezuela, Mexico, Germany, Japan, Saudi Arabia, Ecuador and Siberia. I write about journalism and innovation (and sometimes other stuff) on my blog, The Buttry Diary. My wife, Mimi Johnson, and I live in Herndon, Va. We have three grown sons, two daughters-in-law and two granddaughters.
Enjoyed reading this storified discussion. (Thanks for showing us how useful Storify can be.)
As editor and publisher of a small weekly, I could not help but see a big gap in the conversation. At this level (and there are thousands of small papers doing what is now referred to as hyper local by others trying to figure out how to make money at it) it’s difficult to even maintain that idealized wall of separation between editorial and advertising.
We don’t have, and never will, the staff to support two operations, and the economics often would not sustain the separate models of advertising-based digital and print products.
At our level at least, I think the two may coexist only with one subsidizing the other. The true point of criticality will come when their roles flip.
Doing it all is important only because our main revenue stream, our advertisers, must do what they have always done — follow the readers, and our young readers are growing up digital almost exclusively.
Thanks, Scott. Absolutely, the size and shape of an operation plays an important part in such a decision. While it might be tougher to operate two separate staffs, it also might be easier, when the time is right, to switch to all-digital.