Leading your colleagues toward prosperity

This is the handout I prepared for a newsroom leadership workshop for the Maynard Academy today at the Nieman Foundation at Harvard University. Here are my slides for the presentation.

The business models that have supported traditional media for decades are breaking down. Some critical elements of the economic crisis:

• Newspaper circulation was 31% of U.S. population in 1940, 13% today.
• Newspaper advertising has dropped vs. previous year 13 straight quarters (7 straight over 10%, 3 straight over 20%).
• Magazine advertising revenue in 2009 fell 17% from previous year.
• Local broadcast TV ad revenue fell 22% in 2009.
• The problem is not giving content away free online (we never supported content operations with circulation revenue; that pays for production & distribution).

The Complete Community Connection

To remain relevant for the future, journalists and media organizations need to master digital and social media and develop new revenue streams. My Blueprint for the Complete Community Connection proposes a new business model for community media companies. The core goals:

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Preparing and delivering workshops and presentations

This is the handout for a workshop I am presenting for the Maynard Academy Thursday at the Nieman Foundation at Harvard University. This is an updated version of a handout I have used (and posted online) before.

However well you know a topic, you need to master presentation skills if you want to teach colleagues about the topic, summarize something complicated or make your case for a position or proposal. These tips were originally developed to help journalists train their colleagues in workshops, but they can be helpful in making other presentations as well.

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