The unified calendar we launched this year at Iowa.com, serving all our company products, has barely begun to tap the possibilities of an interactive calendar. It’s providing content on events effectively, but the Complete Community Connection needs to pursue revenue possibilities.
An effective calendar will provide some strong paid search opportunities, but also some direct sales opportunities, to sell tickets, make reservations and register participants directly online. When users sign up for email reminders of events or email notices to friends, those emails need to include targeted advertising. We use mapping to show the venues of events, but the map also needs to locate restaurants and bars nearby (a targeted advertising opportunity that would help you plan where to eat before the event or where to meet for a drink afterward). Our calendar entries also need to grow, aggregating videos and news reports relevant to events.