This is the eighth section of the Blueprint for the Complete Community Connection.
The Complete Community Connection needs to become a one-stop shop for businesses and community organizations in the communities we serve to connect with customers and other people they serve. Traditional advertising in print, broadcast and online will remain part of that. I won’t address traditional advertising here, just as I won’t address traditional news coverage in the section on enhanced news. We know how to do traditional advertising and we need to continue offering that service. But our growth opportunities lie in our ability to develop new ways to serve businesses: