C3′s approach to enriched news

This is the ninth and final section of the Blueprint for the Complete Community Connection. News does not come last in my Complete Community Connection plans because it is less important than other content. News remains at the heart of what we do and of our role in the community. But we know how to cover [...]

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C3′s business services: communication and marketing

This is the third and final part of the business section of the Blueprint for the Complete Community Connection. In addition to offering advertising and direct sales opportunities at a host of niche and communitywide sites, the Complete Community Connection should offer a wide range of services to businesses of all sizes:

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C3′s business-service opportunities: Local search

This is the second part of the business section of the Blueprint for the Complete Community Connection. With this year’s launch of iGuide, we have started providing a solution for local search. We need to make this more than a business advertising vehicle. We need to make it an indispensable place to connect with businesses and [...]

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C3′s business services: Direct sales

This is the first part of the business section of the Blueprint for the Complete Community Connection. I am convinced that media companies could have avoided the disruption we are facing today if we had seized 15 years ago upon the possibilities for direct sales online. They are the logical way to do business in the [...]

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C3′s business connection services

This is the eighth section of the Blueprint for the Complete Community Connection. The Complete Community Connection needs to become a one-stop shop for businesses and community organizations in the communities we serve to connect with customers and other people they serve. Traditional advertising in print, broadcast and online will remain part of that. I won’t [...]

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C3′s entertainment opportunities

This is the seventh section of the Blueprint for the Complete Community Connection.  Entertainment has always been an underrated part of newspaper content. But every editor who changes crossword puzzle syndicates or drops a comic strip knows that entertainment is a valued and essential part of newspaper content. And, of course, entertainment remains an essential consumer [...]

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Personal-content opportunities: Memorials

This is the 16th and final part of the personal content section of the Blueprint for the Complete Community Connection. Obituaries are not a one-day story. They are the final account of a person’s life. Whether the newspaper writes its own obituary or publishes one submitted by the family or funeral home, that should be just the [...]

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Personal-content opportunities: Holidays

This is the 15th part of the personal content section of the Blueprint for the Complete Community Connection.  Holiday shopping has always been big business for newspapers and television. The Complete Community Connection can make it bigger.

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Personal-content opportunities: Reunions

This is the 14th part of the personal content section of the Blueprint for the Complete Community Connection. Reunions are another event that’s big news in small circles that the Complete Community Connection needs to pursue. Families, graduating classes, military units, fraternities, sororities and other groups need to get web pages or social networks to keep members posted on [...]

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Personal-content opportunities: Retirement

This is the 13th part of the personal content section of the Blueprint for the Complete Community Connection.  Retirement may not be a fertile market with today’s retirees, who tend to prefer print and broadcast to digital communication. But Baby Boomers are starting to retire and the Complete Community Connection should develop personal-content platforms to serve them. 

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Personal-content opportunities: Empty nesters

This is the 12th part of the personal content section of the Blueprint for the Complete Community Connection. Another life stage where the Complete Community Connection can provide rich content and pursue new revenue opportunities is the empty nest. We can help empty nesters build maps showing where the children have scattered, so you can click and open windows [...]

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Personal-content opportunities: Illness

This is the 11th part of the personal content section of the Blueprint for the Complete Community Connection.  As I wrote a couple of months ago, illness was a staple of the small-town newspaper where I started in this business. It also is an opportunity for the Complete Community Connection. When someone is hospitalized or at home [...]

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